Alcohol packaging has certainly come a very long way, with booze purveyors getting increasingly creative in order to stand out in liquor store shelves. After all, whether you're trying to sell beer to college students, craft whisky to hipsters or expensive vodka to yuppies, you need to put some thought into your alcohol packaging to ensure that it grabs the attention.
Alcohol packaging doesn't necessarily need to be extremely shiny or luxurious to be deemed stylish. After all, definitions of style vary depending on age, gender, subculture and even location. While retro-style old-school packaging is something that will always appeal to a certain segment of the drinking-age population, many people also gravitate towards more humorous and even irreverent packaging.
Of course, we live in a high-tech world so there are a certain proportion of people who are going to be drawn towards futuristic alcohol packaging, and this hasn't been lost on packaging designers.
71 Examples of Alcohol Packaging
From Conical Vodka Bottles to Posh Alcohol Purse Packaging:
Rahul Kalvapalle — Feb 25, 2015 — Lifestyle
71
Tribal Coffee Packaging
This Exotic Coffee Box Packaging Highlights Coffee from Around the World
70
Siamese Beverage Sleeves
This Double Beer Carrier is Resourceful in Both Material and Function
69
Nautical Sinful Spirit Packaging
This Creative Packaging for a New Kate Hudnott Spirit is Eclectic
68
Craft Beer Packaging
The Kabinet Brewery Design Places the Emphasis on Quality
67
Metal-Bound Beverages
Cuatro Almas Wine Packaging's Steel Label is for Optimal Preservation
66
Chic Reusable Packaging
Cristian Poddighe Designs Concept Containers You'll Want to Hold on To
65
Good-Natured Beverage Branding
Toni's Eierlikor Uses Material and Text to Express its Values
64
Pop Culture Rum Branding
'Ron Draper' Pokes Fun at a Bad Year in Advertising
63
Crumpled Paper Bag Packaging
The UR Wine Bottle Comes in a Wrinkled Brown Paper Bag
62
Cultural Heritage Beer Branding
Swing Microbrewery Celebrates Quebec's Rich History
61
Extreme Minimalist Wine Packaging
Kvassay Vino Uses Simplistic Black and White Color Schemes
60
Monastic Booze Branding
Hopper Beer Packaging Manages a Contemporary Image with Traditional Roots
59
Magenta Beverage Marketing
STUDIOIN New Year 2014 Packaging Expresses Happiness in Bright Pink
58
Handyman Beer Branding
Hodor Craft Beer Packaging was Designed to Be Solid Yet Basic in Structure
57
Vintage Tattooed Scotch Packaging
The New Limited Edition J&B Scotch Whiskey Pays Homage to Ink
56
Industrialized Drink Cartons
Korn Packaging is a Modern Mixture of Wholesome and High-Class Styles
55
Conical Vodka Bottles
Starka Branding Takes Inspiration from Ancient Slavic Symbolism
54
Purely Energetic Packaging
Purps Branding is Aesthetically Efficient With a Vigorous Visual Vibe
53
Radiant Beer Packaging
The 'SOL' Beer Packaging Design Glows Like the Sun
52
Serpent Alcohol Branding
This Spanish-Designed Snake-Like Gin Packing Design is Anamorphic
51
Woodsy Beer Labels
These Beer Bottle Labels Are Individuals Wrapped in Paper and Painted by Hand
50
Dimpled Beer Cans
Volksbier's Unique Beer Can Mimics a Transparent Glass Beer Mug
49
Optical Illusion Alcohol
Nonexistent Vodka Packaging Plays Tricks on Even Sober Eyes
48
Fortress Bottle Branding
Long John Whisky Packaging Takes the Look of a Castle Tower
47
Illustrated Wine Bottle Wraps
BLOCD/ Promotional Packaging Pictures the Entire Design Team
46
Typographic Milk Cartons
This Milk Carton Design is Styled Like a Black Chalkboard
45
Crisp Paper-Wrapped Packaging
Akzent Invest Wine Packaging is More About the Wrapper Than the Vino
44
Origami Whiskey Boxes
The Whiskey Packaging Design for Nikka is Accordion-Like
43
Intrepid Whisky Packaging
The Johnnie Walker Explorers’ Club Collection Showcases Worldly Flavors
42
Crocheted Carton Branding
This Milk Carton Packaging Takes Inspiration from Granny's Crafts
41
Revolver-Wrapped Bottles
Iron Duke Wine Packaging Defends Against its Winery's Invasion
40
Artisanal Spirit Branding
The Cut Spike Packaging Design Reflects Concientious Craftsmanship
39
Posh Alcohol Purse Packaging
Vernissage Wine Bag Branding Makes Boxed Wine Stylishly Chic
38
Chic Boxed Booze Bags
The 'Bag-in-Bag Wine' is Fashionable and Fun
37
Sustainably Packaged Malbec
The Eco Wine is Made Out of 100% Organic Grapes From Argentina
36
Origami-Inspired Packaging
Nikka Whiskey Hints at its Japanese Roots With its Unfolding Wrapper
35
Celebratory Drink Packaging
French Toast Imagines a Bottle Design Concept for Schweppes 230 Years
34
Adult Christmas Crackers
Drinks by the Dram Fills a Holiday Staple with Spirits and Liqueurs
33
Tentacled Pirate Packaging
Blackbeard Rum Branding is Inspired by the Caribbean
32
Supernatural Spirit Branding
Frozen Ghost Vodka Packaging Takes an Eerie Appearance
31
Ethereal Water Packaging
Tonica Superfine Tassoni's Water Pack is Refreshing and Upscale
30
Alcoholic Pantone Packaging
Designers Anonymous Created the ‘Warm Red' Pantone Gift
29
Tribal Wine Packaging
New World Wine's 'Mask Spirit' Collection Celebrates Global Wine
28
Single-Serving Liquor Packaging
These Stack Wines are a Perfect Way to Transport and Taste Vino
27
Modular Wine Packaging
These Wine Bottle Designs are Inspired by Geometric Shapes
26
Nautical Booze Branding
High Seas Brewing Co. Packaging Throws a Line Out to Beer Lovers
25
Song-Inspired Wine Branding
Manikay Wine Uses Aboriginal Music for Inspiration
24
Blazing Whiskey Branding
Johnnie Walker Packaging Has a Fiery Flavor to Reference Its Contents
23
Film Festival Cognacs
Remy Martin Released a Special Edition of Xo Excellence for Cannes
22
Darkly Branded Beer
Khooms is a New Kind of Premium Beer Packaged by Israel Viveros
21
Rustic Rum Branding
Original Bacardi Rum Packaging Goes Back to Its Simple Cuban Roots
20
Uniformed Brew Branding
Green Beans Coffee Packaging is Bestowed with Badges of Honor
19
Symbolic Polka Dot Packaging
This Polka Dot Packaging Abstracts Wine-Soaked Fruit
18
Sugar Cane Spirits
Avua Cachaca is a Brazilian Drink Venturing North of the Equator
17
Superhero-Inspired Drink Packaging
The Justice League Inspired These Super Powered Red Bull Cans
16
Stylish Portable Wine Handbags
These Designer Boxes of Wine by Volere are Perfect for Portable Dri
15
Geometric Spirit Packaging
The Das Korn Branding is Boldly Modern
14
Motion Graphics Packaging
This Animated Drink Can Concept Makes Branding Design More Dynamic
13
Contoured Beverage Branding
The Tasting Bench Packaging Outlines What Matters About the Product
12
Artistically Packaged Champagnes
This Dom Perignon 2004 Vintage is Artistically Packaged
11
Solar Phase Wine Packaging
Sun Wines by Mousegraphics Turns to Nature for Inspiration
10
Cozy Mulled Wines
This Mulled Wine Packaging Mimics the Warmth of the Beverage
9
Sweet Seed Head Branding
Ouzo Thoukis Packaging Expresses a Natural Lightness of the Liquor Within
8
Expressionist Vino Branding
This Wine Packaging Concept Design is Urban and Creative
7
Shapely Juice Pouches
This Juice Packaging Concept Plays Up Natural Fruit Shapes and Colors
6
Illustrative Prosecco Packaging
Prosecco Picchetto Verde Has a Scribbled-Like Quality
5
Copper-Dipped Wine Packaging
The Dames Laboure-Roi 2010 Design by Fifty3 Has a Mysterious Look
4
Dripping Brew Branding
Porter de Glace Beer Packaging Experiments with Messy Merchandizing
3
Heritage-Inspired Scotch Branding
Dewar's by Stranger & Stranger Goes Back to its Roots
2
Booze-Packaging Coasters
These 'Attic Lace' Coasters Recycle Beer Boxes into Unique Decor
1
Provincial Wine Packaging
This Charming Wine Packaging Design is Perfect for Lazy Summer Picnics
Related Ideas
Luxurious Iridescent Cognac Bottles
Hennessy Debuts the Hennessy VS Carnival Limited Bottle
Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Bong-Shaped Vodka Bottles
Illadelph Vodka is a Premium Product in Uniquely Shaped Glassware
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Refillable Alcohol Containers
Diageo Partnered With ecoSPIRITS On Refillable Alcohol Solutions
Scotch Sipping Jackets
Aberfeldy Created a Jacket to Enhance the Sensory Experience of Scotch
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Sculptural Tequila Bottle Designs
Música Tequila Has Swiftly Garnered Acclaim for Its Quality
Spoof Wine Merchants
Aldi's "Justin Youraldi" Made Affordably Priced Wines Seem More Expensive
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Travel-Friendly Toiletry Packaging
The 'Carry On' Bottle by Yeo Seo Koo Has a Two-Part Design
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Paper-Packaged Private Label Wines
ALDI is Launching Wines in Paperboard Bottles in the UK
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Recyclable Aluminum Tequila Packaging
DE-NADA Tequila is Rolling Out Eco-Friendly Packaging
Portable Wine Pouches
Medly's Wine Pouches are Lightweight, User-Friendly and Freshness-Preserving
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Cosmopolitan-Inspired Drinkware
The Absolut x Paris Hilton Cosmo Collection Shares All-Pink Styles
Lightweight Gin Bottles
Brockmans Gin's New Packaging Contains 30% Less Glass Than Competitors
Artist Painting-Adorned Bottles
An Absolut Vodka Bottle is Adorned by an Andy Warhol Painting
Paper-Made Spirit Bottles
This Johnnie Walker Black Label Bottle is Made with 90% Paper
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Single-Use Cocktail Sachets
Pax's Cocktail and Mocktail Mixes are Ready to Combine with Club Soda
Paperboard Gin Bottles
Georgian Bay Spirit's 100% Recycled Paperboard Bottle is Produced in Canada
Partially Filled Wine Bottles
Tomorrow's Vintage Shows the Need to Protect Wine-Growing Regions
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Halloween-Themed Alcohol Bottles
Bacardi's Limited Edition Bottle Will Light Up Your Night
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Ergonomic Eco-Friendly Drink Packaging
The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Game-Inspired Whiskey Labels
Ballantine’s is Launching Dota 2-Themed Whisky Bottles in China
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Jeweler-Created Rum Bottles
This Havana Club Añejo 7 Años Bottle by Jonathan Raksha is Dazzling
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Cheerful Insulated Bottle Designs
The W&P Insulated Bottle is a Versatile and Durable Choicrr
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Three-People Wine Bottle Prototypes
19 Crimes's Throuple Bottle of Wine is for Valentine's Day
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Timeless Mixology Collections
Waterford Crystal’s Mixology Collection Offers a Refined Experience
Recyclable PET Wine Packaging
The ALPLA PET Wine Bottle Helps Cut Carbon Emissions
Luxurious Mexican Tequila Bottles
The Tequila Don Julio 70 Artist Bottle Features Cultural Motifs
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Sustainable Liqueur Packaging
Baileys Original Irish Cream is Debuting in Aluminum Bottles
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Coffin-Shaped Beverage Containers
Liquid Death and Yeti Create the Casket Cooler for Parties
Personality-Packed Wines
Mullet Wines are Full of Flavor and Anti-Low-Alcohol Attitude
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Paper-Made Alcohol Bottles
Diageo Debuts a New Paper Bottle for Baileys Irish Cream Liqueur
Metallic Whisky Bottle Cases
Philippe Starck Designs the L'Evolution Collection with Mortlach
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Non-Alcoholic Canned Spritzes
Citizen Spritz's Alcohol-Free Cans Support Refreshment & Moderation
Carton-Packaged Milk Vodkas
Black Cow Pure Milk Vodka Now Comes in a Milk Carton Packaging
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Ready-to-Serve Canned Cocktails
Whitebox Cocktails is Launching Three New SKUs
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Casual Enjoyment Bottled Wines
Nice Wines Introduced Full-Sized, Full-Strength Wine in Bottles
Sustainable Liqueur Packaging
Monkey 47 Sloe Gin Now Comes in a 95% Recycled Glass Bottle
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Mutant Superhero Gin Bottles
Aviation American Gin Launches Exclusive Wolverine Gin Bottle
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
Value-Conscious Bottled Cocktails
The Infusionist Bottled Cocktails are Only at ALDI for £8 Each
Flat Recycled Wine Packaging
ALDI is Introducing a Recycled PET Wine Bottle in its Private Label
Portable Cosmetic Tube-Bottles
Quadpack's Tottle Packaging is Convenient, Eco-Friendly & Premium
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Aluminum Cleaning Bottles
Cleancult Packages Cleaning Solutions in Waste-Reducing Packaging
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Lightweight Eco Wine Bottles
FitVine Aluminum Bottles Support Active, Wellness-Minded Drinkers
Non-Alcoholic Gift Sets
Mingle Mocktails Introduced a Vibrant Holiday Box
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Modern Alcohol Collection Platforms
Unicorn is a Next-Gen Platform for Collecting Spirits & Wines
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Sustainable Spirit Packaging
Sapling Spirits Vodka is Now Packaged in Aluminum Bottles
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Bottled Cosmopolitan Cocktails
Civil Pours Recently Unveiled the Cosmopolitan Bottled Cocktail
High-End Spirit Canned Drinks
The Cîroc Red Berry Sparkling Vodka Drink Adapts to Growing Demand
Eco-Friendly Wooden Wine Cases
Cheval Blanc Opts for a New Eco-Friendly Packaging Design
Luxurious Next-Gen Cognacs
Martingale Cognac Speaks to a Different Generation of Cognac Drinkers
Canned Premium Vodka Cocktails
These Canned Cîroc Cocktails Come in Two Options
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Luxurious Whisky Home Products
Ashley Stark Home Boasts the Sleek Alba Gift Set
Lightweight Gin Bottles
Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Japanese Heritage Canned Cocktails
-196 Canned Cocktails Come in Two Flavors with a 6% ABV
Post-Consumer Recycled Bottles
Sustainaholics Released a Line of Aluminum-Bottled Spirits
Attached Cap Drink Packaging
Purity Soft Drinks Will Use Attached Caps for 100% Recyclable Bottles
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Cost-Conscious Vodka Sodas
Slappy's Vodka Sodas are Simply Formulated and Budget-Friendly
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Childhood-Inspired Juice Rebrandings
Capri Sun Unveils New Packaging with the Big Jug
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Exclusive Paris-Themed Cognacs
The Martell Paris Exclusive Edition was Designed for the Olympics
Mini Alcohol-Removed Wines
FRE's Single-Serve Alcohol-Removed Wines Come in 187ml Bottles
Extra-Large Bulk-Size Beers
Pabst Blue Ribbon is Unveiling a New 180-Pack for its Beers
Portable Boxed Wines
Alileo's Award-Winning Wines Now Come in a "Wine Juice Box" Size
Art-Covered Sparkling Wines
DESIDERIO N°1 Limited Edition Art Bottles Come in Six Styles
Skull-Like Vodka Bottles
Crystal Head Vodka Launches an Exclusive Bone Bottle for Halloween
Convenient Insulated Bottle Bags
Out of the Woods Boasts the Insulated Wine & Spirits Valet
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Rosy Vodka Spritz Refreshments
This Rozél Rosé Vodka Canned Spritz Has Light, Fruit-Forward Notes
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Artsy Painting-Inspired Bottles
Absolut Introduces the Andy Warhol-Inspired 'blue' Bottle
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Punch Cocktail Pouches
Jinx Drinkx's Patent-Pending Packaging Supports Hygiene & Drink Safety
Aluminum Gin Bottles
Hyke is Introducing a New Aluminum Bottle Collaboration with Vetroplas
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Proprietary Pouch Cocktail Packaging
Jinx Drinx Have a Sealed-In Straw to Prevent Tampering
Artfully Downsized Martini Glasses
Chopin and Fferrone Launch the Ernestine Mini Martini Capsule