Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Jana Pijak — April 12, 2024 — Eco
References: tetrapak
Quebec-based agri-food company Lassonde is revolutionizing the wine industry by adopting Tetra Pak's Tetra Prisma® Aseptic carton packages for its Arte Nova and Friolento wines. The partnership has already yielded remarkable results, including increased sales and notable recognition such as winning bronze at The Global Rosé Masters 2023.
This partnership between Lassonde and Tetra Pak speaks to growing consumer desires for functional and sustainable alcohol packaging solutions that don't compromise product quality and taste.
The innovative packaging solution not only enhances sustainability with Lassonde's goal of 20% recycled content and 100% recyclability by 2025, but also preserves the wine's quality, taste, and aroma. The Tetra Prisma Aseptic carton strikes a perfect balance between functionality and environmental consciousness and is setting a new standard in the wine industry.
Image Credit: Tetrapak
This partnership between Lassonde and Tetra Pak speaks to growing consumer desires for functional and sustainable alcohol packaging solutions that don't compromise product quality and taste.
The innovative packaging solution not only enhances sustainability with Lassonde's goal of 20% recycled content and 100% recyclability by 2025, but also preserves the wine's quality, taste, and aroma. The Tetra Prisma Aseptic carton strikes a perfect balance between functionality and environmental consciousness and is setting a new standard in the wine industry.
Image Credit: Tetrapak
Trend Themes
1. Sustainable Packaging Innovation - The push for functional yet eco-friendly packaging solutions like Tetra Prisma Aseptic shows the market's shift towards sustainability.
2. Rise of Carton-packaged Wine - Increased consumer acceptance of non-traditional wine packaging is evidenced by growing sales and industry accolades for brands adopting these solutions.
3. Recycled Content Demand - Achieving goals like Lassonde's 20% recycled content highlights the importance of integrating recycled materials into product offerings to meet environmental benchmarks.
Industry Implications
1. Wine Industry - The wine industry is embracing carton packaging innovations to align with sustainability trends and improve product preservation.
2. Packaging Industry - Innovators in the packaging sector are developing solutions that balance environmental benefits with product integrity to meet evolving market demands.
3. Recycling Industry - The recycling industry is set to grow as companies aim for higher recycled content and full recyclability in their packaging solutions.
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