Hopper Beer Packaging Manages a Contemporary Image with Traditional Roots
Amelia Roblin — October 10, 2012 — Social Good
References: behance.net & packagingoftheworld
The initial impression expressed by the look of Hopper Beer packaging seems to be quite modern and eye-catching, yet an explanation from the designer establishes that the graphic scheme references quite a distant history. The premium Belgian beer within it has been brewed since the 1400s by Monks in Flemish Brabant using a stock of local hops that are remarkably distinctive.
To allude to this background, designer Vicky S. Y. Kan tailored the label to mimic a graceful pointed arch in gold paper. Further subtle detail was applied, perhaps to resemble stain glass construction, but appearing more modern and geometric. The name of the brand is placed clearly across each bottle in a contemporary lowercase typeface, but this aspect of Hopper Beer packaging incorporates flower-like rounded cross motifs that you'd find in the gables of old churches.
To allude to this background, designer Vicky S. Y. Kan tailored the label to mimic a graceful pointed arch in gold paper. Further subtle detail was applied, perhaps to resemble stain glass construction, but appearing more modern and geometric. The name of the brand is placed clearly across each bottle in a contemporary lowercase typeface, but this aspect of Hopper Beer packaging incorporates flower-like rounded cross motifs that you'd find in the gables of old churches.
Trend Themes
1. Historic Branding - Opportunity for companies to infuse historical significance into their branding to give their products a unique and timeless appeal.
2. Modern Design with Traditional Roots - Incorporating elements of traditional or historical design into modern packaging design for a striking and memorable visual impact.
3. Craft Beer and Brewing Revival - Growing curiosity for traditional craft beer and brewing methods, creating opportunities for small breweries and niche brands to enter the market.
Industry Implications
1. Alcohol and Beverage - Opportunity for alcohol and beverage companies to incorporate traditional or historical elements for a unique and memorable product packaging and branding.
2. Packaging Manufacturing - Growing demand for unique and intricate packaging designs with traditional or historical elements, creating opportunities for packaging manufacturers to meet this demand.
3. Tourism - Opportunities for breweries or beverage companies with a traditional or historical focus to create tourism experiences centered around their products, such as brewery tours or tasting events.
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