Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Laura McQuarrie — October 6, 2023 — Eco
References: thegrocer
The new gin bottle design for Sipsmith's flagship London Dry expression is notable for several reasons, including the fact that the bottle reduces plastic, contains up to 44% recycled content and is now 20% lighter overall. This new bottle design from the B Corp certified brand also no longer has a wax-dipped lid, which also plays a part in reducing the packaging design's carbon footprint.
Aesthetically, the bottle boasts thoughtful details like an elongated neck and a ripple pattern that ties in with the brand's water-loving swan motif.
Already, this new gin bottle design has begun to be rolled out and Sipsmith's entire range is set to transition to new packaging through til 2024 for reduced environmental impact.
Aesthetically, the bottle boasts thoughtful details like an elongated neck and a ripple pattern that ties in with the brand's water-loving swan motif.
Already, this new gin bottle design has begun to be rolled out and Sipsmith's entire range is set to transition to new packaging through til 2024 for reduced environmental impact.
Trend Themes
1. Sustainable Packaging Design - The lightweight gin bottle design by Sipsmith reduces plastic, uses recycled content, and decreases carbon footprint, reflecting a growing trend towards sustainable packaging.
2. Reduced Environmental Impact - Sipsmith's transition to new packaging for their entire range by 2024 demonstrates an industry trend of striving for reduced environmental impact.
3. Innovative Aesthetics - The thoughtful details and water-inspired ripple pattern on Sipsmith's gin bottle indicate an industry trend of incorporating unique aesthetics to enhance brand identity.
Industry Implications
1. Beverage Packaging - The lightweight gin bottle design presents an opportunity for disruption in the beverage packaging industry, catering to the increasing consumer demand for sustainable and visually appealing packaging solutions.
2. Spirits Industry - Sipsmith's new gin bottle design aligns with the spirits industry's shift towards sustainable practices, providing an opportunity for other brands to adopt environmentally friendly packaging.
3. Packaging Design - The innovative aesthetic elements of Sipsmith's gin bottle design open up possibilities for disruptive innovation in the packaging design industry, encouraging brands to experiment with unique features that reflect their brand identity.
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