S.Pellegrino and Future Brand Created a New Glass Bottle
Michael Hemsworth — July 22, 2024 — Marketing
References: sanpellegrino & talkingretail
S.Pellegrino and Future Brand have announced a new glass bottle packing created in celebration of the former brand's 125th anniversary to help mark the occasion in a decidedly stylish way. The bottle starts off with a front label with a silver version of the brand's logo front and center alongside the recognizable red star, which are both framed by an array of soft bubbles. The community-oriented sentiments of the packaging and labeling design are extended to the rear where a short message is detailed about how the brand has always brought people together over crisp, authentic refreshment.
Head of International Innovation and Marketing Aude de Casabianca commented on the S.Pellegrino and Future Brand partnership said, "Future Brand has been an amazing strategic partner and very much instrumental in the way we have elevated our brand positioning these last years. We have now in our hands a super consistent & highly qualitative brand platform with great clarity on how to execute it all over the world, and on all touch points. Beyond the quality of the work, the mindset & engagement of Future Brand teams have also brought a lot of pleasure & fun daily, which is key when building brand equity."
Head of International Innovation and Marketing Aude de Casabianca commented on the S.Pellegrino and Future Brand partnership said, "Future Brand has been an amazing strategic partner and very much instrumental in the way we have elevated our brand positioning these last years. We have now in our hands a super consistent & highly qualitative brand platform with great clarity on how to execute it all over the world, and on all touch points. Beyond the quality of the work, the mindset & engagement of Future Brand teams have also brought a lot of pleasure & fun daily, which is key when building brand equity."
Trend Themes
1. Anniversary Packaging Innovations - Mark milestone celebrations with unique, collectible packaging designs that enhance brand loyalty.
2. Enhanced Brand Storytelling - Harness emotive messaging on packaging to convey a brand's history and community-oriented values.
3. Collaborative Brand Revamps - Leverage strategic partnerships for comprehensive brand refreshes that align with modern consumer expectations.
Industry Implications
1. Beverage Packaging - Evolving packaging designs to celebrate brand heritage and attract consumer attention in competitive markets.
2. Marketing and Branding - Utilizing storytelling and high-quality design to build and elevate brand equity on a global scale.
3. Consumer Goods Partnerships - Innovative collaborations between brands and strategic partners can lead to impactful brand repositioning.
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