This Polka Dot Packaging Abstracts Wine-Soaked Fruit
Laura McQuarrie — June 9, 2013 — Lifestyle
References: sangrialolea & thedieline
Sangria Lolea's polka dot packaging abstracts the wine-soaked fruit that would float in its drinks. Although quite stylish on its own, the yellow and red polka dots are meant to represent lemons and strawberries.
This interpretation could have been very literal but this design manages to tell the product's story in a subtle way. The beautiful bottles are paired with a script font that adds even more chicness to the design. This fashionable pattern is appealing to female consumers, as well as being subliminally informative.
Lolea's limited-edition bottles are made by a group of friends who only make small batches of sangria each year. Sangria Lolea is the perfect way to share quality wine, natural ingredients and good design with friends.
This interpretation could have been very literal but this design manages to tell the product's story in a subtle way. The beautiful bottles are paired with a script font that adds even more chicness to the design. This fashionable pattern is appealing to female consumers, as well as being subliminally informative.
Lolea's limited-edition bottles are made by a group of friends who only make small batches of sangria each year. Sangria Lolea is the perfect way to share quality wine, natural ingredients and good design with friends.
Trend Themes
1. Abstracted Packaging - Abstracting the visual representation of the product through packaging design offers disruptive innovation opportunities in creating unique and eye-catching branding.
2. Subliminal Informative Design - Using subtle design elements to convey information can create a deeper connection with consumers and provide disruptive innovation opportunities in packaging and visual communication.
3. Limited-edition Small Batch Products - Creating limited-edition products made in small batches can appeal to consumers looking for exclusive and unique experiences, providing disruptive innovation opportunities in the food and beverage industry.
Industry Implications
1. Packaging - The packaging industry can explore disruptive innovation opportunities by incorporating abstracted designs that capture the essence of the product.
2. Visual Communication - The visual communication industry can leverage subliminal informative design to enhance brand messaging and create memorable experiences for consumers.
3. Food and Beverage - The food and beverage industry can embrace the concept of limited-edition small batch products to cater to the growing demand for exclusive and artisanal offerings.
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