Manikay Wine Uses Aboriginal Music for Inspiration
Jamie Danielle Munro — May 9, 2014 — Lifestyle
References: cultpartners & thedieline
Manikay Wine is based in Australia, and was recently released. In order to market the drink, the company went with Cult Partners to help them with the branding concept.
The word Manikay is means a series of songs from the Australian aboriginal culture, so Cult Partners wanted to create a packaging design that reflected this. The color scheme is similar to that of the Australian landscape: hot and arid. Reds and yellow are used to represent this, and little dots have been placed around the word Manikay on the front. The dots symbolize the rhythm of the songs sung by the aboriginal people, and are placed all over the middle section of the bottle. The type of wine is also written in small front below the Manikay Wine name.
The word Manikay is means a series of songs from the Australian aboriginal culture, so Cult Partners wanted to create a packaging design that reflected this. The color scheme is similar to that of the Australian landscape: hot and arid. Reds and yellow are used to represent this, and little dots have been placed around the word Manikay on the front. The dots symbolize the rhythm of the songs sung by the aboriginal people, and are placed all over the middle section of the bottle. The type of wine is also written in small front below the Manikay Wine name.
Trend Themes
1. Cultural-driven Branding - The use of cultural elements in branding provides an opportunity for companies to connect with specific audiences and create unique experiences.
2. Artistic Packaging Design - Creative and visually appealing packaging designs help brands stand out on store shelves and attract consumer attention.
3. Storytelling Through Product - Incorporating storytelling elements into product design and packaging can enhance brand identity and create a deeper emotional connection with consumers.
Industry Implications
1. Wine and Spirits - The wine and spirits industry can explore cultural-inspired branding to differentiate their products and appeal to consumers seeking unique experiences.
2. Marketing and Advertising - Marketing and advertising agencies can leverage artistic packaging design as a way to help brands make a strong visual impact and effectively communicate their brand story.
3. Consumer Goods - Consumer goods companies can adopt storytelling approaches in product design to create a compelling narrative around their offerings and engage consumers on a deeper level.
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