These Beer Bottle Labels Are Individuals Wrapped in Paper and Painted by Hand
Laura McQuarrie — January 26, 2015 — Lifestyle
References: garageproject.co.nz & thedieline
In comparison to wine, beer tends to lack a certain sophistication when it comes to the packaging and beer bottle labels that are used to brand the alcohol. Rather than producing another run-of-the-mill beer product, these special Touch Wood Elderflower and Honey Tripel beers are limited edition offerings that called for a standout packaging design.
In order to make the Touch Wood beer bottles stand out amongst the rest, the bottles were individually wrapped in paper by hand, and painted with designs. Underneath the paper, the bottles themselves have an unusual color and glow to them, giving the beer an ethereal forest quality. With a scrolling font and tangled foliage, these beer bottles definitely stand out on the shelves.
In order to make the Touch Wood beer bottles stand out amongst the rest, the bottles were individually wrapped in paper by hand, and painted with designs. Underneath the paper, the bottles themselves have an unusual color and glow to them, giving the beer an ethereal forest quality. With a scrolling font and tangled foliage, these beer bottles definitely stand out on the shelves.
Trend Themes
1. Artisanal Bottle Wrapping - The trend of individual, hand-wrapped beer bottles with painted designs can disrupt the packaging industry with customizability and creativity.
2. Nature-inspired Labeling - The trend of using natural designs inspired by forests and foliage can disrupt the beer industry with eco-friendly packaging and an emphasis on organic ingredients.
3. Limited Edition Branding - The trend of producing limited edition, standout designs can disrupt the alcohol industry with increased sales and exclusivity for consumers.
Industry Implications
1. Craft Beer - Craft beer producers can disrupt the beer market by creating unique, artisanal packaging designs that set them apart from larger, commercial brands.
2. Artisanal Packaging - The artisanal packaging industry can disrupt traditional labeling methods by creating bespoke designs and hand-wrapping methods for special edition alcohol products.
3. Eco-friendly Alcohol - Alcohol producers can disrupt the industry by using eco-friendly packaging and emphasizing organic ingredients in their production process.
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