Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
References: motherofpearl.vodka & packaginginsights
Mother of Pearl Vodka of the Sea, an Australian beverages brand, has unveiled its grape-based vodka in Frugalpac's innovative paper Frugal Bottle at the inaugural Bar Convent Singapore trade show held on November 6-7. The paper Frugal Bottle, constructed from 94% recycled cardboard, boasts a significantly lighter weight, making it five times lighter with a carbon footprint six times lower than traditional glass bottles.
The Frugal Bottle offers a 360-degree branding surface for heightened shelf visibility and presence. Its distinct design, made from recycled paperboard, sets it apart, providing a unique look and feel that captures the attention of busy shoppers.
“More than 35 brands are already using the Frugal Bottle for wine and spirits around the world and we welcome Nic and Nicola to the paper bottle revolution and wish them every success,” said Frugalpac CEO Malcolm Waugh.
Image Credit: Mother of Pearl Vodka
The Frugal Bottle offers a 360-degree branding surface for heightened shelf visibility and presence. Its distinct design, made from recycled paperboard, sets it apart, providing a unique look and feel that captures the attention of busy shoppers.
“More than 35 brands are already using the Frugal Bottle for wine and spirits around the world and we welcome Nic and Nicola to the paper bottle revolution and wish them every success,” said Frugalpac CEO Malcolm Waugh.
Image Credit: Mother of Pearl Vodka
Trend Themes
1. Sustainable Packaging - The use of paper packaging bottles, like the Frugal Bottle, provides a sustainable alternative to traditional glass bottles, reducing carbon footprints and promoting environmental consciousness.
2. Enhanced Branding - The 360-degree branding surface of the Frugal Bottle allows for increased visibility and presence on store shelves, making it an attractive option for companies looking to enhance their brand image.
3. Innovative Design - The unique look and feel of the paper Frugal Bottle sets it apart from traditional packaging, appealing to busy shoppers who are drawn to distinctive products.
Industry Implications
1. Beverage - The paper Frugal Bottle presents an opportunity for the beverage industry to promote sustainability and capture the attention of environmentally conscious consumers.
2. Packaging - The use of paper packaging bottles, like the Frugal Bottle, disrupts the traditional glass bottle market and provides a compelling alternative for companies in the packaging industry.
3. Wine & Spirits - The Frugal Bottle is already being adopted by wine and spirits brands, creating an opportunity for the wine and spirits industry to embrace sustainable packaging and stand out on store shelves.
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