Johnnie Walker Packaging Has a Fiery Flavor to Reference Its Contents
Amelia Roblin — September 27, 2013 — Marketing
References: designbridge & packagingoftheworld
The rush that you experience when you take a swig of whiskey is well represented in the new Design Bridge Johnnie Walker packaging. You're instantly hit with a surge of strong flavor that's long been the brand's signature.
Working with photographer Marcel Christ, the creative team hoped to translate this into a visual spectacle that could be applied to the tins and boxes that encase the bottles on the liquor store shelf. Two different graphics were chosen for Design Bridge Johnnie Walker packaging: one for the Red Label and one for the Black Label. The first is a perfectly timed snapshot of explosive spattering liquid while the latter is an entrancing swirl of the bright orange beverage.
Working with photographer Marcel Christ, the creative team hoped to translate this into a visual spectacle that could be applied to the tins and boxes that encase the bottles on the liquor store shelf. Two different graphics were chosen for Design Bridge Johnnie Walker packaging: one for the Red Label and one for the Black Label. The first is a perfectly timed snapshot of explosive spattering liquid while the latter is an entrancing swirl of the bright orange beverage.
Trend Themes
1. Dynamic Packaging - Opportunity for packaging designs that visually represent the strong and engaging experience of a product.
2. Capturing Essence - Opportunity to visually encapsulate the unique flavor and character of a brand through packaging design.
3. Immersive Graphics - Opportunity to create visually captivating and memorable packaging designs that draw consumer attention.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcohol brands to create innovative packaging designs that stimulate consumer interest and enhance brand perception.
2. Packaging Design - Opportunity for agencies and designers to develop creative and immersive packaging designs that differentiate products in the market.
3. Consumer Goods - Opportunity for various consumer goods industries to explore visually striking packaging designs that evoke a sense of excitement and capture consumer attention.
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