Remy Martin Released a Special Edition of Xo Excellence for Cannes
Laura McQuarrie — May 17, 2014 — Marketing
References: remymartin & luxuo
In celebration of this year's Cannes Film Festival 2014 and the cinematic arts, Rémy Martin, an official supplier to Cannes, released a special edition of its XO Excellence cognac.
This limited version of XO Excellence comes in a gold-coated decanter with a subtle film strip around its label. Although the Rémy Martin's rounded shape remains unchanged, it works in this case and almost looks like a film reel. The cognac's black and gold packaging has a glamorous, Old Hollywood feel to it and it comes beautifully presented in a gift box, where it is propped up on a miniature red carpet like a film star.
The luxe edition of Rémy Martin's XO Excellence was priced at $280 and was only available from a few high-end wine retailers during the first week of May, just ahead of the Cannes Film Festival.
This limited version of XO Excellence comes in a gold-coated decanter with a subtle film strip around its label. Although the Rémy Martin's rounded shape remains unchanged, it works in this case and almost looks like a film reel. The cognac's black and gold packaging has a glamorous, Old Hollywood feel to it and it comes beautifully presented in a gift box, where it is propped up on a miniature red carpet like a film star.
The luxe edition of Rémy Martin's XO Excellence was priced at $280 and was only available from a few high-end wine retailers during the first week of May, just ahead of the Cannes Film Festival.
Trend Themes
1. Special Edition Products - Creating limited edition, special products can generate excitement and exclusivity, leading to increased sales and brand recognition.
2. Luxury Packaging - Investing in high-end, visually appealing packaging can enhance the perceived value of a product and attract luxury consumers.
3. Brand Collaborations - Partnering with prestigious events or organizations can create unique marketing opportunities and expand brand visibility.
Industry Implications
1. Alcohol & Beverages - Innovating with special edition products and luxury packaging can elevate the experience of consuming alcoholic beverages and differentiate brands in a competitive market.
2. Entertainment & Events - Collaborating with events like film festivals provides opportunities to create exclusive products and generate buzz within the entertainment industry.
3. Retail & Luxury Goods - The use of limited edition products and luxury packaging can drive sales and attract affluent consumers in the retail and luxury goods sector.
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