The Evian x Coperni Bottle Invites People to "Look Closer"
Laura McQuarrie — November 14, 2023 — Marketing
References: theimpression
Coperni has gained renown for innovative designs that experiment with technology to push the boundaries of fashion and the Evian x Coperni embraces the same spirit of playfulness. The special edition bottle invites people to look closer and within the bottle, there's a story to discover inspired by Evian’s source of mineral water at Evian Les Bains. Additionally, the youthful, imaginative glass water bottle captures Evian's Live Young philosophy.
To accompany this collaborative bottle design, the partnering brands worked with director Camille Summers-Valli on campaign films. These films explore themes of human connection and interaction as they blur the lines between worlds that are real and imagined. Upon scanning the QR code on the back of the bottle, people will find themselves immersed in a creative world that brings black-and-white illustrations to life.
To accompany this collaborative bottle design, the partnering brands worked with director Camille Summers-Valli on campaign films. These films explore themes of human connection and interaction as they blur the lines between worlds that are real and imagined. Upon scanning the QR code on the back of the bottle, people will find themselves immersed in a creative world that brings black-and-white illustrations to life.
Trend Themes
1. Innovative Fashion Designs - Coperni's innovative designs experiment with technology to push the boundaries of fashion.
2. Interactive Packaging - Evian x Coperni's bottle invites people to look closer and discover a story within, blurring the lines between the real and imagined through QR code scanning.
3. Immersive Brand Experiences - The campaign films accompanying the bottle design create a creative world that brings black-and-white illustrations to life.
Industry Implications
1. Fashion - Coperni's innovative fashion designs present an opportunity for disruptive innovation in the industry.
2. Packaging - The interactive packaging of Evian x Coperni's bottle opens up possibilities for disruptive innovation in the packaging industry.
3. Marketing and Advertising - The immersive brand experiences created through campaign films offer potential for disruptive innovation in the marketing and advertising industry.
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