Tonica Superfine Tassoni's Water Pack is Refreshing and Upscale
Laura McQuarrie — November 4, 2014 — Marketing
References: hub09.it & thedieline
This water pack was designed by Hub09 Brand People for Tonica Superfine Tassoni, celebrating the history of one of Italy's finest sparkling water brands. The packaging for the sparkling water suggests a light and ethereal quality through the use of airy colors and scrolling typefaces and embellished borders.
Although the packaging design has elements that are modern, the beverage box also contains a subtle reference to when the brand wad first founded way back in 1793. Rather than being packaged individually as artful items, the grouping of these sparkling water bottles is suggestive of a social gathering, or beer bottles with metal caps that need to be pried off. Despite just containing water, this package design manages to present the product as something that is truly a high quality and premium beverage.
Although the packaging design has elements that are modern, the beverage box also contains a subtle reference to when the brand wad first founded way back in 1793. Rather than being packaged individually as artful items, the grouping of these sparkling water bottles is suggestive of a social gathering, or beer bottles with metal caps that need to be pried off. Despite just containing water, this package design manages to present the product as something that is truly a high quality and premium beverage.
Trend Themes
1. Elevated Beverage Packaging - Brands can create upscale packaging designs that celebrate their history or present their product as a premium and high-quality beverage.
2. Minimalist Branding - Simplistic and modern designs can be used to create a light and ethereal quality for product packaging.
3. Social Gathering Packaging - Grouping products together in packaging can suggest a social gathering and create a sense of community around the brand.
Industry Implications
1. Beverage Industry - Beverage companies can use the above trends to create packaging designs that are both visually appealing and suggest a premium beverage that stands out on the shelf.
2. Design Industry - Designers can use elevated packaging techniques to create unique designs and branding for their clients that can help attract the attention of consumers.
3. Marketing Industry - Marketers can leverage the social gathering packaging trend to encourage community building around their brand and create a loyal customer base.
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