Korn Packaging is a Modern Mixture of Wholesome and High-Class Styles
Amelia Roblin — August 12, 2012 — Eco
References: sonicny & thedieline
There are some unusual qualities at play in this Korn packaging concept that are in many ways unique to the presentation of alcoholic drinks. They first have to do with an unconventionally soft casing that surrounds the hard liquor and secondly with the aesthetic embellishment of the product.
Inside Korn packaging is a grainy German spirit that loosely resembles vodka. It is traditionally a very cheap beverage that plays a common and casual roll in the goods exchanges that occur between fishermen and farmers in the northern part of the country.
With this in mind, Sonic Design was inspired by the simplicity, the familiarity and the lightweight quality of the milk carton. The body of the bottle is thus shaped from folded material. Interestingly, metallic detailing gives Korn packaging an unexpected chicness that visually elevates its status.
Inside Korn packaging is a grainy German spirit that loosely resembles vodka. It is traditionally a very cheap beverage that plays a common and casual roll in the goods exchanges that occur between fishermen and farmers in the northern part of the country.
With this in mind, Sonic Design was inspired by the simplicity, the familiarity and the lightweight quality of the milk carton. The body of the bottle is thus shaped from folded material. Interestingly, metallic detailing gives Korn packaging an unexpected chicness that visually elevates its status.
Trend Themes
1. Industrialized Packaging - The use of unconventionally soft casing and aesthetic embellishment in packaging presents opportunities for disruptive innovation in the beverage industry.
2. Sustainable Design - The incorporation of folded material and lightweight quality in packaging design presents opportunities for disruptive innovation in the packaging industry.
3. Premiumization of Everyday Products - The use of metallic detailing to elevate the status of a traditionally cheap beverage presents opportunities for disruptive innovation in the alcoholic beverage industry.
Industry Implications
1. Beverage Industry - Innovations in packaging design can disrupt the beverage industry by creating unique and visually appealing products.
2. Packaging Industry - The use of folded material and lightweight quality in packaging design can disrupt the packaging industry by offering sustainable and innovative solutions.
3. Alcoholic Beverage Industry - The premiumization of everyday products in the alcoholic beverage industry can result in unique and upscale offerings that cater to changing consumer preferences.
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