'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Colin Smith — October 26, 2023 — Marketing
References: buquibichi.net & packagingoftheworld
'Buqui Bichi Brewery,' the Mexico-based fine craft beer company founded in 2016, recently debuted a new array of designs for its boxes and cans of beer. The previous can designs were uniform with the name of the brewery stated on the lower area of the can, and the flavor outlined in a large colored box on the upper area of the can. The remainder of the can featured a plain black background with other information, such as abv and nutritional labels.
The new cans are designed to be more expressive, with each featuring a different layout complete with unique fonts, colors, and patterns. These new designs are the product of market research into the emotions and feelings conveyed by each flavor, with the resulting can intended to replicate these feelings. As such, flavors like the Banquetera, or Kolsch, feature bold and outstanding text with vibrant yellow colors meant to convey the outgoing nature of the drink, while the Chucata, or Amber Ale, is designed with a muted red color and a playful but clean looking font.
Image Credit: Buqui Bichi
The new cans are designed to be more expressive, with each featuring a different layout complete with unique fonts, colors, and patterns. These new designs are the product of market research into the emotions and feelings conveyed by each flavor, with the resulting can intended to replicate these feelings. As such, flavors like the Banquetera, or Kolsch, feature bold and outstanding text with vibrant yellow colors meant to convey the outgoing nature of the drink, while the Chucata, or Amber Ale, is designed with a muted red color and a playful but clean looking font.
Image Credit: Buqui Bichi
Trend Themes
1. Expressive Can Designs - Due to market research into the emotions and feelings conveyed by each flavor, Buqui Bichi Brewery has debuted a new set of expressively designed cans for its craft beer.
2. Personalized Packaging - Buqui Bichi Brewery's new array of designs for its beer boxes and cans aims to replicate the unique emotions and feelings associated with each flavor, resulting in personalized packaging.
3. Innovative Beer Packaging - Buqui Bichi Brewery's new packaging designs, featuring unique fonts, colors, and patterns for each flavor, bring a fresh and innovative perspective to the craft beer industry.
Industry Implications
1. Craft Beer - The craft beer industry can benefit from incorporating expressively designed cans and personalized packaging to enhance customer experience.
2. Food and Beverage - The food and beverage industry, specifically the beer segment, has the opportunity to embrace innovative packaging designs for different flavors to create a more engaging and visually appealing product.
3. Market Research - The market research industry can explore new opportunities by understanding the emotions and feelings associated with different flavors and using this knowledge to develop custom packaging solutions.
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