Citizen Spritz's Alcohol-Free Cans Support Refreshment & Moderation
Laura McQuarrie — August 14, 2024 — Lifestyle
References: citizenspritz & fabnews.live
Citizen Spritz's new non-alcoholic canned spritzes meet the rising demand for ready-to-drink beverages and the need for inclusive, alcohol-free options that satisfy social drinking occasions without sacrificing flavor or enjoyment.
"Recognising the increasing demand for flavourful non-alcoholic beverages, our objective is to provide consumers with accessible options that are delicious and make everyday moderation desirable and effortless," says Mark Gould, co-founder of Citizen Spritz.
The alcohol-free RTD range shares refreshing, convenient options for a variety of drinking occasions, including outdoor celebrations and relaxing during an evening at home. These ready-made canned drinks share a taste of four signature Citizen Spritz flavors: Bitter Orange, Cool Lime, Pink Grapefruit, and Passion Fruit in 250ml cans, perfectly packed for sharing in sets of six and 12.
"Recognising the increasing demand for flavourful non-alcoholic beverages, our objective is to provide consumers with accessible options that are delicious and make everyday moderation desirable and effortless," says Mark Gould, co-founder of Citizen Spritz.
The alcohol-free RTD range shares refreshing, convenient options for a variety of drinking occasions, including outdoor celebrations and relaxing during an evening at home. These ready-made canned drinks share a taste of four signature Citizen Spritz flavors: Bitter Orange, Cool Lime, Pink Grapefruit, and Passion Fruit in 250ml cans, perfectly packed for sharing in sets of six and 12.
Trend Themes
1. Non-alcoholic RTD Beverages - Citizen Spritz's alcohol-free canned spritzes highlight the evolution of ready-to-drink (RTD) beverages catering to health-conscious consumers seeking flavorful alternatives.
2. Social Drinking Without Alcohol - The demand for enjoyable social experiences without alcohol is driving innovation in creating beverages that simulate the social aspect of drinking while promoting moderation.
3. Inclusive Beverage Options - Products like Citizen Spritz's non-alcoholic spritzes meet the need for inclusive drink options that accommodate diverse lifestyle choices and preferences.
Industry Implications
1. Beverage Industry - The rise of non-alcoholic RTD beverages indicates a significant shift towards health-centric and inclusive drinks within the beverage industry.
2. Health and Wellness - The trend towards moderation and alcohol-free options aligns with the broader health and wellness industry's focus on promoting healthier lifestyle choices.
3. Entertainment and Hospitality - Non-alcoholic canned spritzes are transforming the entertainment and hospitality sectors by offering patrons more inclusive and varied beverage choices.
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