Martingale Cognac Speaks to a Different Generation of Cognac Drinkers
Laura McQuarrie — October 16, 2023 — Lifestyle
References: prnewswire
This fall, Martingale Cognac is making its debut in the United States with Batch 0001 set to hit shelves in early October. The modern French luxury spirit is on a mission to speak to a new generation of Cognac drinkers with its fresh, fragrant and refined taste for consumers of today.
Uniquely, Martingale Cognac has complete control of the entire process from vineyard to final liquid, which is said to offer the nuanced flavors of a great whisky with the fragrant aroma of a fine wine. "The old way of thinking about Cognac was all about the robustness of Grande Champagne," said co-founder and Master Blender Amaury Thomas, "Yes, that has a role to play, but I see no reason to be bound by codes I have inherited."
Uniquely, Martingale Cognac has complete control of the entire process from vineyard to final liquid, which is said to offer the nuanced flavors of a great whisky with the fragrant aroma of a fine wine. "The old way of thinking about Cognac was all about the robustness of Grande Champagne," said co-founder and Master Blender Amaury Thomas, "Yes, that has a role to play, but I see no reason to be bound by codes I have inherited."
Trend Themes
1. Luxurious Next-gen Cognacs - Martingale Cognac is speaking to a new generation of Cognac drinkers with its fresh, fragrant, and refined taste for consumers of today.
2. Controlled Process - Martingale Cognac's complete control of the entire process from vineyard to final liquid offers the nuanced flavors of a great whisky with the fragrant aroma of a fine wine.
3. Disrupting Traditional Cognac - Martingale Cognac challenges the old way of thinking about Cognac, creating a new code for the industry.
Industry Implications
1. Spirits Manufacturing - The spirits manufacturing industry can explore the concept of complete control over the production process to create unique and innovative products.
2. Luxury Goods - The luxury goods industry can tap into the demand for luxurious next-generation Cognacs that cater to the preferences of a new generation of consumers.
3. Beverage Distribution - The beverage distribution industry can benefit from the market demand for Martingale Cognac, a disruptive brand that appeals to a broader consumer base.
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