Khooms is a New Kind of Premium Beer Packaged by Israel Viveros
Jamie Danielle Munro — April 5, 2014 — Lifestyle
References: packageinspiration
This packaging for the new premium beer Khooms was conceived by Israel Viveros of Mexico. The design is extremely dark, with the main color palette being black.
The main goal of this packaging was to convey that Khooms is a dark, strong and powerful beer. As such Viveros stuck with pure black to convey this strong sense of identity. It also give the bottles an extremely minimalist look, allowing consumers to just focus on its dark coloring. The slight shaded outline of a lion is also seen on the bottle, again contributing to this aesthetic of strong independence, which lions certainly exude. The real question is how this premium beer will do on the international market. Will consumers agree with its strength, or call it out for a weak flavour with overcompensated packaging?
The main goal of this packaging was to convey that Khooms is a dark, strong and powerful beer. As such Viveros stuck with pure black to convey this strong sense of identity. It also give the bottles an extremely minimalist look, allowing consumers to just focus on its dark coloring. The slight shaded outline of a lion is also seen on the bottle, again contributing to this aesthetic of strong independence, which lions certainly exude. The real question is how this premium beer will do on the international market. Will consumers agree with its strength, or call it out for a weak flavour with overcompensated packaging?
Trend Themes
1. Dark Branding - Opportunity for designers to create packaging across industries that leverages the power of dark, minimalist branding to convey identity and strength.
2. Minimalist Design - Designers across industries can take inspiration from the minimalist design of Khooms Beer packaging to create sleek and simple packaging that stands out on shelves.
3. Strength-focused Packaging - Product packaging across industries can be designed to emphasize strength and power, leveraging dark colors and bold imagery to convey this feeling to consumers.
Industry Implications
1. Alcohol Beverage - Opportunity for beer, wine, and spirits companies to create packaging that stands out on shelves with a dark, minimalist, and strength-focused design that conveys a sense of identity and power to consumers.
2. Luxury Goods - Designers of luxury goods can leverage the minimalist aesthetic and strength-focused messaging of Khooms Beer packaging to create sleek and powerful packaging for high-end consumer products.
3. Fashion - Designers in the fashion industry can use the minimalism and strength-focused branding of Khooms Beer as inspiration for creating powerful and minimalist branding for clothing and accessories, that conveys strength and identity to consumers.
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