Akzent Invest Wine Packaging is More About the Wrapper Than the Vino
Amelia Roblin — February 19, 2013 — Marketing
References: serviceplan & packagingoftheworld
You cannot consider Akzent Invest wine packaging as a strategy to sell alcohol, for the paper that dresses each bottle alludes to a very different product. The company giving out these scrumptious beverages intended to offer them to clients, providing the vino as a gift and the surrounding scrolled document as its pitch.
The plain printed text on the fine brown paper does describe the contents of the bottles, but it's the alcohol percentage that is meant to be noticed. This value is an expression of the highest potential profit that one could make with investments through this firm.
Serviceplan Gruppe came up with the concept for Akzent Invest wine packaging, and it's a clever way to issue promotional material with generous flavor.
The plain printed text on the fine brown paper does describe the contents of the bottles, but it's the alcohol percentage that is meant to be noticed. This value is an expression of the highest potential profit that one could make with investments through this firm.
Serviceplan Gruppe came up with the concept for Akzent Invest wine packaging, and it's a clever way to issue promotional material with generous flavor.
Trend Themes
1. Crisp Paper-wrapped Packaging - Crisp paper-wrapped packaging is a trend that emphasizes the importance of the packaging material as a promotional tool.
2. Alternative Product Messaging - Using alternative product messaging, such as focusing on investment potential rather than the actual product, is a disruptive innovation opportunity.
3. Promotional Packaging Innovation - Promotional packaging innovation, like the Akzent Invest wine packaging, offers creative ways to provide additional value to customers.
Industry Implications
1. Wine and Alcohol Packaging - The wine and alcohol packaging industry can explore opportunities for creative, unconventional packaging designs that create a unique brand experience.
2. Marketing and Advertising - The marketing and advertising industry can leverage alternative product messaging techniques to create impactful and memorable campaigns.
3. Investment and Finance - The investment and finance industry can consider incorporating promotional materials that highlight the investment potential as a way to engage and attract clients.
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