Coca-Cola is Trialling New Sprite Bottles in the UK
Michael Hemsworth — January 30, 2024 — Eco
These new label-free Sprite bottles are being trialled by Coca-Cola in the UK in a bid to prioritize a more recyclable packaging option. The bottles will see the labels removed from the single 500ml serving sizes of Sprite and Sprite Zero with an embossed logo used instead with product and nutritional information laser-engraved onto the side. The bottles are also crafted from recycled PET, and will be differentiated between by shoppers with green and transparent caps for Sprite and Sprite Zero, respectively.
VP of Franchise Operations, Great Britain and Ireland at Coca-Cola Great Britain Dusan Stojankic commented on the new Sprite bottles saying, "We want to help create a future where plastic drink packaging will always have more than one life. Labels contain valuable information for consumers, but with the help of technology we can now trial other ways to share this information while reducing the amount of packaging we use.”
VP of Franchise Operations, Great Britain and Ireland at Coca-Cola Great Britain Dusan Stojankic commented on the new Sprite bottles saying, "We want to help create a future where plastic drink packaging will always have more than one life. Labels contain valuable information for consumers, but with the help of technology we can now trial other ways to share this information while reducing the amount of packaging we use.”
Trend Themes
1. Recyclable Packaging - Coca-Cola is trialling label-free Sprite bottles made from recycled PET in the UK, prioritizing a more recyclable packaging option.
2. Label-free Packaging - Coca-Cola is testing label-free Sprite bottles with embossed logos and laser-engraved product information, exploring alternative ways to communicate information on packaging.
3. Differentiated Bottles - Coca-Cola is using green and transparent caps to differentiate the recyclable Sprite and Sprite Zero bottles, allowing shoppers to easily identify the products.
Industry Implications
1. Beverage Industry - The beverage industry can explore more recyclable packaging options, such as label-free bottles, to address increasing consumer demand for sustainability.
2. Packaging Industry - The packaging industry has an opportunity to develop innovative label-free packaging solutions with embossed logos and laser-engraved information to reduce waste and enhance sustainability.
3. Technology Industry - The technology industry can contribute by developing new technologies that allow for alternative ways of sharing product information, reducing packaging waste in the process.
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