This Charming Wine Packaging Design is Perfect for Lazy Summer Picnics
Farida Helmy — June 25, 2014 — Lifestyle
References: grantipo & packagingoftheworld
Cheaper wines always tend to have equally cheap designs, but that doesn't need to be the case as this whimsical and provincial wine packaging design proves.
The De Mesa Wine is a table wine that channels lazy days in overgrown maze fields with a picnic basket full of Brie cheese and French baguette bread and a loved one on a Sunday afternoon. That is the whole point of good branding and packaging: it creates a story to every customer, in the case of De Mesa Wine, it's a European picnic on a warm summer day.
Taking a super simple and minimalist approach when it came to the wine packaging design, Spanish design agency Grantipo Branding & Packaging did a beautiful job creating a dreamy visual identity using a limited color palette.
The De Mesa Wine is a table wine that channels lazy days in overgrown maze fields with a picnic basket full of Brie cheese and French baguette bread and a loved one on a Sunday afternoon. That is the whole point of good branding and packaging: it creates a story to every customer, in the case of De Mesa Wine, it's a European picnic on a warm summer day.
Taking a super simple and minimalist approach when it came to the wine packaging design, Spanish design agency Grantipo Branding & Packaging did a beautiful job creating a dreamy visual identity using a limited color palette.
Trend Themes
1. Whimsical Packaging Design - This trend highlights the use of whimsical packaging design to create a storytelling experience for customers.
2. Minimalist Packaging Design - This trend emphasizes the use of minimalist packaging design to create a dreamy visual identity.
3. Cheap Wine Design Upgrade - This trend focuses on the upgrade of design for cheaper wines, allowing them to have more sophisticated and appealing packaging.
Industry Implications
1. Wine Packaging Industry - This industry can explore the use of whimsical and minimalist design elements to enhance the packaging of their products.
2. Food and Beverage Industry - This industry can adopt the trend of storytelling through packaging design to enhance the overall customer experience.
3. Branding and Packaging Industry - This industry can tap into the opportunity of upgrading the design of cheaper products to create more visually appealing and marketable packaging solutions.
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