Brockmans Gin's New Packaging Contains 30% Less Glass Than Competitors
Laura McQuarrie — August 8, 2024 — Lifestyle
References: spnews
In the pursuit of sustainability, alcohol brands are adopting lightweight packaging solutions that reduce environmental impact while maintaining product integrity, and Brockmans Gin's new gin bottle packaging is touted as the lightest among the best-selling brands in the super-premium gin segment.
This new bottle design is set to make its debut in September 2024, weighing in at just 500 grams and boasting 30% less glass weight than its direct competitors, on average. This gin bottle design for "The Properly Improper" gin brand comes from glass manufacturer Verallia and contains 51% post-consumer recycled glass. Thanks to its reduced weight, the bottle reduces emissions, material use and heavy shipping loads.
As ever, this lightweight glass bottle is easy for consumers to recycle when empty.
This new bottle design is set to make its debut in September 2024, weighing in at just 500 grams and boasting 30% less glass weight than its direct competitors, on average. This gin bottle design for "The Properly Improper" gin brand comes from glass manufacturer Verallia and contains 51% post-consumer recycled glass. Thanks to its reduced weight, the bottle reduces emissions, material use and heavy shipping loads.
As ever, this lightweight glass bottle is easy for consumers to recycle when empty.
Trend Themes
1. Sustainable Spirits Packaging - Lightweight gin bottles highlight a trend in the alcohol industry towards reducing environmental impact through innovative packaging solutions.
2. Recycled Glass Adoption - The incorporation of 51% post-consumer recycled glass in gin bottles illustrates a growing emphasis on circular economy practices in product design.
3. Lightweight Transportation Solutions - The reduction in glass weight for gin bottles marks a shift towards lightweight transportation, decreasing emissions and material use.
Industry Implications
1. Alcohol Beverage Industry - Sustainably designed gin bottles represent a broader move within the alcohol beverage industry towards eco-friendly packaging.
2. Glass Manufacturing - Innovations involving post-consumer recycled glass point to significant changes within the glass manufacturing sector, focusing on sustainable materials.
3. Logistics and Transportation - Lightweight bottle designs are impacting the logistics and transportation industry by reducing shipping weights and associated emissions.
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