Dewar's by Stranger & Stranger Goes Back to its Roots
Jamie Danielle Munro — April 30, 2014 — Lifestyle
References: strangerandstranger & lovelypackage
Stranger & Stranger is a branding company that works closely with clients to understand what they are trying to say with their packaging. For Dewar's, a scotch company, it was clear that the directors were looking to get back to the roots of the business.
To meet these demands, Stranger & Stranger went with an authentic Scottish heritage look for the bottles. At the top the product is touted as the "true scotch," and not some cheap knockoff. The packaging that the bottle comes in features an older Scottish farmhouse, which is presumably a place where the scotch used to be made. Similarly, the base of the bottle shows an oak casket, used to age the scotch.
Dewar's recognized its need to promote its heritage with this scotch, which is exactly what Stranger & Stranger achieved through the branding design.
To meet these demands, Stranger & Stranger went with an authentic Scottish heritage look for the bottles. At the top the product is touted as the "true scotch," and not some cheap knockoff. The packaging that the bottle comes in features an older Scottish farmhouse, which is presumably a place where the scotch used to be made. Similarly, the base of the bottle shows an oak casket, used to age the scotch.
Dewar's recognized its need to promote its heritage with this scotch, which is exactly what Stranger & Stranger achieved through the branding design.
Trend Themes
1. Heritage Branding - Opportunity for companies to tap into consumers' desire for products with authentic and traditional branding.
2. Authentic Packaging - Opportunity for companies to use packaging that reflects the history and heritage of their products to attract consumers who value authenticity.
3. Emphasis on Product Origins - Opportunity for companies to focus on and showcase the origin of their products and ingredients to appeal to consumers who value transparency and trustworthiness.
Industry Implications
1. Alcohol Industry - Opportunity for alcohol companies to use heritage-inspired branding and packaging to attract consumers who value tradition and authenticity.
2. Consumer Packaged Goods Industry - Opportunity for companies in the consumer packaged goods industry to showcase the origins and history of their products through authentic branding and packaging to appeal to consumers who value transparency and trustworthiness.
3. Luxury Goods Industry - Opportunity for luxury companies to use heritage-inspired branding and packaging to create a sense of exclusivity and appeal to consumers who value tradition and authenticity.
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