Original Bacardi Rum Packaging Goes Back to Its Simple Cuban Roots
Laura McQuarrie — August 31, 2014 — Lifestyle
'Original Bacardi' rum is a new drink from Bacardi that revisits its Cuban roots. The Bacardi drink comes packaged in a simple oak crate, which contains a dark glass bottle filled with rum and mason jar glasses for serving. On the outside of the box is the brand's iconic bat logo, as well as roughly stenciled text that reads "Ron Especial" and "Santiago de Cuba," denoting that this is a special rum that comes from Santiago, Cuba.
The packaging developed by Sam Lane Design helps to revive an era that has long since passed through authentic, low-key materials that are a little rough around the edges. To compliment the packaging, several ads were also created, branding the new Bacardi Original as "Heritage in a bottle."
The packaging developed by Sam Lane Design helps to revive an era that has long since passed through authentic, low-key materials that are a little rough around the edges. To compliment the packaging, several ads were also created, branding the new Bacardi Original as "Heritage in a bottle."
Trend Themes
1. Authentic Packaging - Opportunity to create packaging that embraces the rustic and authentic aesthetic to appeal to consumers seeking a connection to heritage and simplicity.
2. Nostalgic Revival - Opportunity to tap into nostalgia by revisiting and reimagining classic branding and packaging designs.
3. Minimalist Marketing - Opportunity to adopt a minimalist approach to marketing and advertising that focuses on the product's history and authenticity.
Industry Implications
1. Alcohol and Spirits - Disruptive innovation opportunity for alcohol and spirits brands to create packaging and marketing campaigns that evoke a sense of nostalgia and heritage.
2. Design and Branding - Disruptive innovation opportunity for design and branding agencies to assist brands in reviving and modernizing classic packaging designs while maintaining a rustic and authentic aesthetic.
3. Hospitality and Tourism - Disruptive innovation opportunity for hotels, restaurants, and tourist destinations to curate experiences that immerse customers in a nostalgic and authentic atmosphere.
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