The Chameleon by Berry Global Makes Fast, Affordable Packaging
Laura McQuarrie — October 3, 2024 — Marketing
References: berryglobal & packagingstrategies
The Chameleon is a new bottle design from Berry Agile Solutions that's available in 10 standard versions that can be enhanced with custom finishes in collaboration with the global packaging expert's team of designers.
“The Chameleon can literally change color and finish, giving customers a blank canvas on which they can create a bespoke packaging solution; and the availability of a textured finish is very much in keeping with the latest trends in the personal care sector,” said Joe Horton, Berry Agile Solutions’ Sales and Marketing Director. What's more, this new standard bottle supports fast, affordable customization at low Minimum Order Quantities (MOQs)—as little as 10,000 units—so that brands can develop unique packaging designs at an affordable price point that make an on-shelf impact.
“The Chameleon can literally change color and finish, giving customers a blank canvas on which they can create a bespoke packaging solution; and the availability of a textured finish is very much in keeping with the latest trends in the personal care sector,” said Joe Horton, Berry Agile Solutions’ Sales and Marketing Director. What's more, this new standard bottle supports fast, affordable customization at low Minimum Order Quantities (MOQs)—as little as 10,000 units—so that brands can develop unique packaging designs at an affordable price point that make an on-shelf impact.
Trend Themes
1. Personalized Packaging - The rise of personalized packaging meets consumer desires for unique products and offers companies a way to stand out on the shelf.
2. Low MOQ Customization - Low Minimum Order Quantities open opportunities for small and mid-sized brands to experiment with specialized packaging without significant financial risk.
3. Textured Finishes in Personal Care - Textured finishes align with trends in the personal care sector, providing a tactile experience that enhances brand engagement.
Industry Implications
1. Packaging - Innovations like customizable bottles revolutionize the packaging industry by enabling more brands to access premium design options at lower costs.
2. Personal Care - The personal care industry benefits from bespoke, textured packaging that can elevate the perceived value of products.
3. Consumer Goods - Consumer goods companies can leverage the adaptability of customizable bottles to create differentiated product offerings quickly and cost-effectively.
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