Philippe Starck Designs the L'Evolution Collection with Mortlach
Designer Philippe Starck presents the innovative L'Evolution collection with alcohol brand Mortlach. The series of a set of three whisky blends that are covered in a metallic case that has been 3D printed. Notably, this also follows the announcement that Starck would take on the role of creative director for the brand. He works with a master distiller to form the blends and created a unique case for all three bottles.
Starck shares, "The spirits we created turned out to be so innovative, that I didn't want to hide them. That is why the original bottle remains, and I just placed it in a cage. The form of the cage comes from the gyrus, the circumvolution of the brain. It is human intelligence creating human intelligence, to reveal the subconscious of the whisky. We created the most beautiful whisky, and we put it in a cage to protect it."
Image Credit: Till Janz
Starck shares, "The spirits we created turned out to be so innovative, that I didn't want to hide them. That is why the original bottle remains, and I just placed it in a cage. The form of the cage comes from the gyrus, the circumvolution of the brain. It is human intelligence creating human intelligence, to reveal the subconscious of the whisky. We created the most beautiful whisky, and we put it in a cage to protect it."
Image Credit: Till Janz
Trend Themes
1. 3d-printed Packaging - The use of 3D printing for packaging introduces personalized and sustainable designs, reducing waste and increasing aesthetic appeal.
2. Artisanal Collaboration - Collaborating with renowned designers and craftsmen to create luxury versions of everyday products elevates brand prestige and customer experience.
3. Transparent Product Display - Innovative packaging that showcases the product itself emphasizes authenticity and allows consumers to appreciate the craftsmanship and quality.
Industry Implications
1. Luxury Spirits - The premium spirits market benefits significantly from incorporating artistic and customized packaging solutions to differentiate and enhance product value.
2. 3D Printing - Additive manufacturing in the packaging sector provides opportunities to create intricate and unique designs that appeal to high-end consumers.
3. Art and Design - Integrating artistic concepts into functional products opens up new avenues for designers and artists to collaborate with traditional industries.
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