Whitebox Cocktails is Launching Three New SKUs
Michael Hemsworth — April 19, 2024 — Lifestyle
References: whiteboxcocktails & retailtimes
Whitebox Cocktails announced three new products aimed at elevating the at-home drinking experience by making premium pours even easier to enjoy.
The products include the Daiquiri, Spicy Margarita and Vieux Carré, which are each packaged in stout cans and ready to be poured into a glass for sipping or serving to guests. The cocktails are characterized by their bar-grade level of alcohol with an ABV ranging from 20.5% to 30%, depending on the SKU. The canned cocktails are arriving in the UK where shoppers can pick them up starting at £5.50.
Co-Founder Ben Iravani commented on the new Whitebox Cocktails saying, "Since our successful crowdfunding raise last year, we have been working on developing a series of new cocktails to expand our offering. It’s no secret that drinkers are seeking out bolder, more complex profiles – just look at the meteoric rise of the Spicy Margarita. These types of flavours are commonplace in cocktail history and many of the classics have big bold flavours and complexity, so we wanted to bring those types of drinks to a wider audience.”
The products include the Daiquiri, Spicy Margarita and Vieux Carré, which are each packaged in stout cans and ready to be poured into a glass for sipping or serving to guests. The cocktails are characterized by their bar-grade level of alcohol with an ABV ranging from 20.5% to 30%, depending on the SKU. The canned cocktails are arriving in the UK where shoppers can pick them up starting at £5.50.
Co-Founder Ben Iravani commented on the new Whitebox Cocktails saying, "Since our successful crowdfunding raise last year, we have been working on developing a series of new cocktails to expand our offering. It’s no secret that drinkers are seeking out bolder, more complex profiles – just look at the meteoric rise of the Spicy Margarita. These types of flavours are commonplace in cocktail history and many of the classics have big bold flavours and complexity, so we wanted to bring those types of drinks to a wider audience.”
Trend Themes
1. Premium Canned Cocktails - Innovation opportunity for brands to create elevated bar-grade canned cocktails with bold and complex flavor profiles for at-home consumption.
2. Convenient Ready-to-serve Beverages - Opportunity for businesses to launch ready-to-pour canned cocktails offering convenience and quality to consumers looking for a premium drinking experience at home.
3. Expansion of Canned Cocktail Offerings - Potential for the introduction of new SKUs and flavor varieties in the canned cocktail market to cater to diverse consumer preferences for unique and sophisticated drinks.
Industry Implications
1. Alcoholic Beverage - The alcoholic beverage industry can explore innovations in canned cocktail production to meet the growing demand for premium, convenient at-home drinking experiences.
2. Packaging - Opportunities for packaging companies to develop sleek and sustainable can designs for ready-to-serve cocktails that enhance brand visibility and appeal to eco-conscious consumers.
3. Retail - Retailers can capitalize on the trend of ready-to-serve canned cocktails by offering a diverse selection of premium options to attract customers seeking convenient and high-quality beverage choices.
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