Designers Anonymous Created the ‘Warm Red' Pantone Gift
References: designers-anonymous & lovelypackage
It’s not unusual to give wine as a gift during Christmas; however, the London-based design agency Designers Anonymous created the ‘Warm Red’ Pantone present to add a clever twist to the gift packaging to make it more original.
The designers put a red mulled wine inside a rectangular, red and white box. The white area has a message in clean typography that is accompanied by an asterisk. The message says “PANTONE Warm Red C.” Once the box is opened, there is a black bottle of wine with a printed message in white and a larger asterisk that comically reads, “Add a touch of color to your cheeks this season, with a glass (or two) of mulled wine. Warmer wishes from Designers Anonymous.”
The ‘Warm Red’ Pantone gift by Designers Anonymous doesn’t only show the agency’s interest in cultivating good relations with friends and customers, but lends a nod to the increasingly popular graphic design culture.
The designers put a red mulled wine inside a rectangular, red and white box. The white area has a message in clean typography that is accompanied by an asterisk. The message says “PANTONE Warm Red C.” Once the box is opened, there is a black bottle of wine with a printed message in white and a larger asterisk that comically reads, “Add a touch of color to your cheeks this season, with a glass (or two) of mulled wine. Warmer wishes from Designers Anonymous.”
The ‘Warm Red’ Pantone gift by Designers Anonymous doesn’t only show the agency’s interest in cultivating good relations with friends and customers, but lends a nod to the increasingly popular graphic design culture.
Trend Themes
1. Graphic Design Wine Packaging - Disruptive innovation opportunity: Explore unique and creative ways to incorporate graphic design elements into wine packaging to make it more appealing and original.
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3. Personalized Brand Collaborations - Disruptive innovation opportunity: Partner with Pantone or other popular brands to create personalized gift collaborations that resonate with target audiences.
Industry Implications
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3. Gift and Retail - Disruptive innovation opportunity: Introduce interactive and personalized gifting experiences to revolutionize the gift and retail industry and attract consumers looking for unique and memorable presents.
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