Starka Branding Takes Inspiration from Ancient Slavic Symbolism
Amelia Roblin — January 7, 2015 — Lifestyle
References: behance.net & packagingoftheworld
There is certainly some vessel diversity on liquor store shelves, but the variations are only subtly evident when compared to these conical vodka bottles. The concept for Starka branding and packaging was influenced by the old eastern European tradition of producing alcohol, so imagery was sought from that frame in history.
To signify the Starka identity, the symbol of the old Slavic letter for S was adapted for the logo. Comprising an overlapping triangle and a circle, the emblem was reconstructed in three dimensions to make the funnel shape of the glass, with the profile of a triangle and a round base. Keeping the entire vodka packaging strategy consistent, Foxtrot Studio designed a folding brochure and a stemless glass tumbler based on the same purist forms.
To signify the Starka identity, the symbol of the old Slavic letter for S was adapted for the logo. Comprising an overlapping triangle and a circle, the emblem was reconstructed in three dimensions to make the funnel shape of the glass, with the profile of a triangle and a round base. Keeping the entire vodka packaging strategy consistent, Foxtrot Studio designed a folding brochure and a stemless glass tumbler based on the same purist forms.
Trend Themes
1. Ancient Symbolism - Incorporating ancient symbolism in branding and packaging design presents new opportunities for captivating consumers through storytelling.
2. Three-dimensional Logo - Recreating a logo in a three-dimensional shape, as seen in the Starka branding, creates an eye-catching and unique design element.
3. Consistent Packaging Strategy - Designing different packaging items that follow a consistent design strategy, such as the vodka bottles, brochure and glass tumbler, presents opportunities for brand recognition and loyalty.
Industry Implications
1. Alcoholic Beverages - Branding and packaging design can be a major asset for companies in the alcoholic beverage industry, to differentiate their products and increase sales.
2. Graphic Design - Incorporating historical and cultural symbols and motifs in graphic design can present new opportunities to captivate consumers and create unique brand identities.
3. Promotion and Advertising - Consistent and well-designed packaging items, such as brochures, can be used in promotional and advertising strategies to increase brand awareness and drive sales.
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