This Animated Drink Can Concept Makes Branding Design More Dynamic
Amelia Roblin — January 12, 2015 — Marketing
References: behance.net & packagingoftheworld
The really visually stimulating stuff in marketing is typically within domain of sound and video, but this animated drink can concept proposes a way to bring moving images to otherwise static objects. Djordje Djukanovic has designed packaging for Burn Energy Drink that features visuals of a growing flame and tracking text.
Without any batteries necessary, the aluminum can can begin entertaining you with freeze-frame imagery when you simply slide your finger around the rim very slowly. At least four stages are displayed, affording a choppy picture of the licking flames of a fire, and the words "Burn Residency" running along the back side. The black and silvery color scheme keeps the overall design of this animated drink can looking sharp, and keeping you focused on its unique capacity.
Without any batteries necessary, the aluminum can can begin entertaining you with freeze-frame imagery when you simply slide your finger around the rim very slowly. At least four stages are displayed, affording a choppy picture of the licking flames of a fire, and the words "Burn Residency" running along the back side. The black and silvery color scheme keeps the overall design of this animated drink can looking sharp, and keeping you focused on its unique capacity.
Trend Themes
1. Motion Graphics Packaging - Disruptive innovation opportunity: Explore the use of motion graphics in packaging design to create visually stimulating and interactive consumer experiences.
2. Animated Packaging - Disruptive innovation opportunity: Integrate animation into product packaging to capture consumer attention and enhance brand storytelling.
3. Interactive Branding - Disruptive innovation opportunity: Develop interactive packaging concepts that engage consumers and create memorable brand experiences.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity: Incorporate motion graphics and animation into beverage packaging to differentiate products in a crowded market.
2. Consumer Goods - Disruptive innovation opportunity: Apply motion graphics and interactive packaging to various consumer goods to enhance product appeal and create a competitive edge.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilize motion graphics packaging as a unique marketing tool to captivate audiences and convey brand messages effectively.
4.1
Score
Popularity
Activity
Freshness
