This Mulled Wine Packaging Mimics the Warmth of the Beverage
Laura McQuarrie — December 8, 2014 — Lifestyle
References: albastrelewines & packagingoftheworld
Before the bottle is even opened, this mulled wine packaging design by Agency: 43'oz communicates the kind of warmth that you can expect from the cozy drink inside.
Some of the elements that are used to create this sense of coziness include knit motifs and tiny scarves that wrap around the necks of the bottles. The line of mulled drinks from Albastrele Wines includes a classic, apple and citrus flavor, which comes through with the color choices that differentiate each bottle. As well as suggesting the actual warmth of the mulled wine drinks, the presentation of these bottles suggest the same kind of comfort that comes with time spent with friends and family over the holiday season.
Some of the elements that are used to create this sense of coziness include knit motifs and tiny scarves that wrap around the necks of the bottles. The line of mulled drinks from Albastrele Wines includes a classic, apple and citrus flavor, which comes through with the color choices that differentiate each bottle. As well as suggesting the actual warmth of the mulled wine drinks, the presentation of these bottles suggest the same kind of comfort that comes with time spent with friends and family over the holiday season.
Trend Themes
1. Knitmotifs - Incorporating knit motifs into packaging designs can create a sense of coziness and warmth, appealing to consumers seeking comfort in their products.
2. Scarved Bottles - Wrapping tiny scarves around the necks of bottles can enhance the cozy aesthetic of packaging designs and make them visually appealing.
3. Differentiated Colors - Using distinct color choices for each bottle can help differentiate flavors and give consumers a visual representation of the different options available.
Industry Implications
1. Beverage Packaging - Beverage packaging companies can explore incorporating knit motifs and scarved bottles to create a cozy and visually appealing product line.
2. Alcohol and Wine - Alcohol and wine producers can leverage differentiated colors in their packaging to enhance the visual experience and make their products stand out in the market.
3. Hospitality and Events - Hospitality and event management companies can utilize cozy mulled wine packaging designs to enhance the overall experience and create a sense of warmth and comfort for their guests.
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