Porter de Glace Beer Packaging Experiments with Messy Merchandizing
Amelia Roblin — February 6, 2013 — Lifestyle
References: mathieulacombe & thedieline
Plenty of people appreciate the crisp and clean aesthetic when it comes to product branding strategies; however, it's possible that this practice is now too prevalent. Porter de Glace Beer packaging opts for to market itself using a very different method: one that challenges the norm and consequently gets noticed on the liquor store shelf.
If it weren't for the fact that Mathieu Lacombe began with a standard beer bottle, you might wonder what the vessels actually contain. They have been coated in a bright opaque white, topped with melting plastic caps and labeled with untidy painted text that's dripped down the surface. Each serving of Porter de Glace Beer packaging even gets its own windowed box for individual sale.
If it weren't for the fact that Mathieu Lacombe began with a standard beer bottle, you might wonder what the vessels actually contain. They have been coated in a bright opaque white, topped with melting plastic caps and labeled with untidy painted text that's dripped down the surface. Each serving of Porter de Glace Beer packaging even gets its own windowed box for individual sale.
Trend Themes
1. Messy Branding - Opportunity for brands to experiment with unconventional and messy branding strategies.
2. Individualized Packaging - Opportunity for products to stand out on store shelves with unique and individualized packaging.
3. Challenging Norms - Opportunity for brands to differentiate themselves by breaking away from traditional design norms.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcoholic beverage brands to differentiate themselves with unconventional packaging and branding.
2. Retail - Opportunity for retail brands to incorporate unique and eye-catching packaging strategies for their products.
3. Design - Opportunity for designers to innovate and challenge traditional design norms with disruptive packaging and branding techniques.
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