Long John Whisky Packaging Takes the Look of a Castle Tower
Amelia Roblin — March 5, 2014 — Lifestyle
References: behance.net & packagingoftheworld
The question of how to house a blended Scotch for the Long John Whisky packaging strategy took a literal direction. Ginkgo B of France worked on this concept container, modelling it on the tower of an old Scottish fortress. The PET bottle has been molded and textured such that it appears to have been built up by small blocks of stone. Crowning the cylinders are even crenelation details that are reminiscent of real architecture.
The translucent material has been tinted golden and offers a view of the vessel's neck and top inside. To finish off Long John Whisky packaging, the designer applied stickers that emphasize the medieval theme. Red and black inks form truly old-fashioned typefaces and they have been printed on parchment-hued backdrops for an antique label aesthetic.
The translucent material has been tinted golden and offers a view of the vessel's neck and top inside. To finish off Long John Whisky packaging, the designer applied stickers that emphasize the medieval theme. Red and black inks form truly old-fashioned typefaces and they have been printed on parchment-hued backdrops for an antique label aesthetic.
Trend Themes
1. Medieval-themed Packaging - Opportunity for companies to create packaging designs inspired by medieval elements, capturing the attention of consumers looking for unique and nostalgic experiences in products.
2. Textured Bottle Design - Innovation opportunity for companies to explore textured bottle designs, adding a tactile and visual element to branding and packaging.
3. Translucent Material with Tint - Potential for utilizing translucent materials with unique tints to create visually appealing packaging that highlights the product and offers a glimpse inside.
Industry Implications
1. Alcohol Packaging - Disruptive innovation opportunity for alcohol companies to create captivating packaging designs that stand out on store shelves and resonate with consumers.
2. Luxury Goods - Potential for luxury brands to incorporate medieval-inspired designs and textured packaging to enhance the exclusivity and desirability of their products.
3. Souvenir and Gift Shops - Opportunity for souvenir and gift shops to offer unique and visually appealing packaging for products, attracting tourists and gift shoppers looking for distinctive items.
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