DE-NADA Tequila is Rolling Out Eco-Friendly Packaging
Michael Hemsworth — August 14, 2024 — Eco
References: denadatequila & thespiritsbusiness
DE-NADA Tequila is rolling out a new packaging that will help to reinforce the brand's existing certified carbon-neutral profile and increase the distillery's eco-friendly nature.
The additive-free tequila brand is introducing a new aluminum bottle for both its Reposado and Blanco spirits, which weighs dramatically less than glass and is also 100% recyclable. The packaging will make its debut in New York, New Jersey and Connecticut, while also being available via the brand's website for shipping with select restaurants and bars also able to purchase it. The bottle is paired with a 100% sustainable cork topper with wooden components.
Co-Founder and CEO Adam Millman spoke on the new DE-NADA Tequila packaging saying, "In the spirits industry, sustainability should not just be a trend; it should be an expectation. Consumers are increasingly aware of environmental issues and are choosing brands that prioritise sustainability. Ultimately, sustainability isn’t just about making a product; it’s about making a difference. It’s about building a brand that helps preserve our planet for generations to come.”
The additive-free tequila brand is introducing a new aluminum bottle for both its Reposado and Blanco spirits, which weighs dramatically less than glass and is also 100% recyclable. The packaging will make its debut in New York, New Jersey and Connecticut, while also being available via the brand's website for shipping with select restaurants and bars also able to purchase it. The bottle is paired with a 100% sustainable cork topper with wooden components.
Co-Founder and CEO Adam Millman spoke on the new DE-NADA Tequila packaging saying, "In the spirits industry, sustainability should not just be a trend; it should be an expectation. Consumers are increasingly aware of environmental issues and are choosing brands that prioritise sustainability. Ultimately, sustainability isn’t just about making a product; it’s about making a difference. It’s about building a brand that helps preserve our planet for generations to come.”
Trend Themes
1. Sustainable Spirits Packaging - The adoption of aluminum bottles by DE-NADA Tequila highlights a significant shift towards sustainable packaging solutions in the spirits industry.
2. Additive-free Alcohol - Increasing consumer demand for additive-free beverages drives the popularity of products like DE-NADA Tequila, which emphasize purity and natural ingredients.
3. Eco-conscious Consumption - Trending consumer preferences towards eco-conscious products, exemplified by DE-NADA Tequila's carbon-neutral and recyclable packaging, are reshaping purchasing behaviors.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry is experiencing a transformation with brands like DE-NADA Tequila setting new standards for sustainability.
2. Packaging - Innovations in packaging, such as DE-NADA Tequila's 100% recyclable aluminum bottles, are driving a more environmentally friendly approach in the industry.
3. E-commerce - E-commerce platforms are becoming crucial for distributing eco-friendly products like DE-NADA Tequila's sustainably packaged spirits to a wider audience.
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