The Tetra Prisma Aseptic 300 Edge Packaging is Mindful
Michael Hemsworth — September 26, 2024 — Eco
The Tetra Prisma Aseptic 300 Edge beverage carton packaging has been created by Tetra Pak in collaboration with a European soft drinks brand to give it a distinct look and function.
The packaging is intended to appeal to younger consumers as well as dynamic adults, which is done with its taller form, slender look and ergonomic finish. The carton is paired with the DreamCap 26 Pro tethered closure that will prevent litter by keeping the cap attached to the packaging and is also suited for curbside recycling without having to be removed from the container.
VP for Business Sector Ambient at Tetra Pak Francesco Faella commented on the Tetra Prisma Aseptic 300 Edge beverage carton packaging saying, "By collaborating with a leading European juice brand and launching the Tetra Prisma Aseptic 300 Edge, we are answering the industry’s call for added flexibility and stylish design options to help brands stand out on the shelf. Importantly, we are doing this while also addressing consumer preferences and expectations. Based on our recent global research, environmental concerns remain high for 76% of respondents, with over 60% choosing products that have environmentally sound packaging in a bid to protect future generations and one fifth showing preference for containers made of renewable materials.”
The packaging is intended to appeal to younger consumers as well as dynamic adults, which is done with its taller form, slender look and ergonomic finish. The carton is paired with the DreamCap 26 Pro tethered closure that will prevent litter by keeping the cap attached to the packaging and is also suited for curbside recycling without having to be removed from the container.
VP for Business Sector Ambient at Tetra Pak Francesco Faella commented on the Tetra Prisma Aseptic 300 Edge beverage carton packaging saying, "By collaborating with a leading European juice brand and launching the Tetra Prisma Aseptic 300 Edge, we are answering the industry’s call for added flexibility and stylish design options to help brands stand out on the shelf. Importantly, we are doing this while also addressing consumer preferences and expectations. Based on our recent global research, environmental concerns remain high for 76% of respondents, with over 60% choosing products that have environmentally sound packaging in a bid to protect future generations and one fifth showing preference for containers made of renewable materials.”
Trend Themes
1. Eco-conscious Packaging - Innovations in eco-friendly materials continue to reshape how consumer goods are packaged, emphasizing sustainability and environmental responsibility.
2. Ergonomic Design Innovations - The trend towards ergonomic packaging designs highlights a growing focus on consumer comfort and usability, offering a more user-friendly experience.
3. Tethered Cap Solutions - Developments in tethered cap technology are reducing litter and enhancing recyclability, responding to rising environmental concerns.
Industry Implications
1. Beverage Industry - Emergence of ergonomic and eco-friendly packaging options drives innovation in how beverages are presented and consumed.
2. Sustainable Packaging Industry - Sustainable packaging solutions are gaining traction across various sectors, driven by increasing consumer demand for environmentally responsible products.
3. Recycling Industry - Enhanced recyclability of packaging through innovations like tethered caps is pushing the recycling industry towards more efficient material recovery processes.
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