Monkey 47 Sloe Gin Now Comes in a 95% Recycled Glass Bottle
Michael Hemsworth — November 1, 2024 — Marketing
References: us.monkey47 & thespiritsbusiness
Monkey 47 Sloe Gin is showcasing a more sustainable ethos thanks to new packaging that will see the brand shifting towards a more eco-friendly option. The liqueur is now packaged in a bottle made with 95% recycled glass, while the label is made with 15% citrus fruit leftovers and 40% recycled fibers. The cork used in the topper is made with naturally harvested materials, while the shrink wrap used to keep it in place ismade with the PLA plastic substitute made out of fermented plant starch.
General Manager of Black Forest Distillers Gregory Chevillat commented on the Monkey 47 Sloe Gin packaging saying, "Sustainability is a given at Monkey 47. It reflects our deep connection to the Black Forest, which is known for its pristine landscapes and biodiversity. By choosing renewable materials that are responsibly sourced, we ensure that our packaging aligns with our values of protecting the planet. The evolution with this new bottle is part of a broader commitment to sustainability that goes beyond short-term trends, helping us contribute to a more sustainable future for generations to come.”
General Manager of Black Forest Distillers Gregory Chevillat commented on the Monkey 47 Sloe Gin packaging saying, "Sustainability is a given at Monkey 47. It reflects our deep connection to the Black Forest, which is known for its pristine landscapes and biodiversity. By choosing renewable materials that are responsibly sourced, we ensure that our packaging aligns with our values of protecting the planet. The evolution with this new bottle is part of a broader commitment to sustainability that goes beyond short-term trends, helping us contribute to a more sustainable future for generations to come.”
Trend Themes
1. Eco-friendly Packaging - The shift towards 95% recycled glass bottles for liqueur packaging reflects a growing trend in sustainable product design.
2. Sustainable Material Usage - The incorporation of citrus fruit leftovers and recycled fibers for product labels illustrates innovative uses of otherwise waste materials.
3. Natural and Renewable Resources - Utilizing naturally harvested cork and PLA plastic substitutes indicates a move towards more biodegradable and renewable packaging solutions.
Industry Implications
1. Alcoholic Beverages - The liqueur industry is adopting sustainable practices, such as using recycled materials for packaging, to meet consumer demand for eco-friendly products.
2. Recyclable Packaging - Packaging manufacturers are innovating with high percentages of recycled content, pushing forward the circular economy model.
3. Bioplastics - The rise of PLA plastic substitutes is disrupting traditional packaging industries by offering sustainable plant-based alternatives.
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