Nikka Whiskey Hints at its Japanese Roots With its Unfolding Wrapper
Susan Keefe — December 13, 2011 — Lifestyle
References: 2sglobaldesign & thedieline
The brand Nikka Whiskey underwent a packaging redesign courtesy of the artistic minds at 2S Global Design. The new wrapper for the premium whiskey hints at the libation's lineage, incorporating origami-like designs to emphasize its Japanese origins. The boxes that house the simplistic vaguely medicinal bottles unfold in interesting ways to reveal two glasses and a double-sided stainless steel shot glass in addition to the whiskey.
The opening panels of the high-quality box tell the story of the Nikka Whiskey complete with full color images. The literature also covers the Japanese art of serving whiskey. The packaging is engaging and vibrantly informative, making Nikka Whiskey appear as a beverage with an impressive and strong tradition behind it.
Sure to please the whiskey connoisseur on your list, Nikka Whiskey begs to be undressed.
The opening panels of the high-quality box tell the story of the Nikka Whiskey complete with full color images. The literature also covers the Japanese art of serving whiskey. The packaging is engaging and vibrantly informative, making Nikka Whiskey appear as a beverage with an impressive and strong tradition behind it.
Sure to please the whiskey connoisseur on your list, Nikka Whiskey begs to be undressed.
Trend Themes
1. Origami-inspired Packaging - Packaging designs that incorporate origami-like designs to emphasize a brand's cultural roots.
2. Interactive Packaging - Packaging designs that offer an interactive experience to customers, such as unfolding panels that reveal additional items.
3. Art-inspired Packaging - Packaging designs that incorporate artistic elements, such as full-color images, to engage and educate customers.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can incorporate packaging designs that highlight their cultural origins and offer an interactive experience.
2. Luxury Goods - Luxury brands can use art-inspired packaging designs to create an engaging and immersive brand experience for their customers.
3. Alcohol - Alcohol companies can use packaging designs that highlight the cultural and historical origins of their product to attract customers and make their brand stand out.
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