This Spanish-Designed Snake-Like Gin Packing Design is Anamorphic
Alyson Wyers — May 28, 2014 — Marketing
References: behance.net & packageinspiration
While booze is often referred to as 'hair of the dog,' the designers behind this gin packaging clearly had another animal in mind. The anamorphic branding displays a snake coiled around a glass. The Jink's high quality London dry gin features serpents in a number of places on the bottle and on its gin packaging.
From Spanish designers Erques Torres and Julia Gavalda, the concept behind this branding is that there is a gradual evolution from one type of organism to another. A smaller version of the reptilian representation is also on the back of the bottle, and an even tinier slithery image can be seen on the interior of the bottle. The black and white design for Doctor Jink gives the gin packaging a retro feel as well.
From Spanish designers Erques Torres and Julia Gavalda, the concept behind this branding is that there is a gradual evolution from one type of organism to another. A smaller version of the reptilian representation is also on the back of the bottle, and an even tinier slithery image can be seen on the interior of the bottle. The black and white design for Doctor Jink gives the gin packaging a retro feel as well.
Trend Themes
1. Anamorphic Alcohol Branding - Anamorphic design elements have the potential to disrupt the alcohol branding industry and elevate brand recognition for consumers.
2. Evolutionary Packaging Design - Introducing evolutionary design elements on packaging can create story-telling opportunities about a product's origins and potentially increase sales.
3. Retro-inspired Labeling - Retro-inspired labeling can be a unique way to differentiate a product from competitors and appeal to consumers who enjoy vintage aesthetics.
Industry Implications
1. Alcohol - Anamorphic branding and evolutionary packaging design have the potential to disrupt the alcohol industry by creating unique and memorable products that stand out on the shelves.
2. Graphic Design - Incorporating anamorphic design elements and retro-inspired labeling in graphic design can create visually appealing, unique and memorable branding that can apply to a variety of industries.
3. Packaging - Utilizing innovative and unique packaging design like the evolutionary concept of the Serpent Alcohol Branding can disrupt the packaging industry and help differentiate products in a crowded market.
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