be. Canned Cocktails Come in Five Flavors
Michael Hemsworth — January 11, 2024 — Lifestyle
References: globalbrands & foodbev
The be. canned cocktails have been announced by Global Brands as a series of libations perfect for consumers to pick up as a convenient way to bring the flavor of mixologist-made drinks to their own home.
The drinks come in five flavors including Strawberry Daiquiri, Pina Colada, Passion Fruit Martini, Margarita and Paloma of white the first three are nitro-infused. Featuring an 8.4% ABV, the canned cocktails are making their debut at select retailers in the UK where shoppers can pick them up for £3 each.
Marketing Director for Global Brands Matthew Bulcroft commented on the be. canned cocktails saying, "As the number one off-trade canned cocktail provider, we’re already expert at what we do, and we have the infrastructure in place to do it well and at scale. We’ve invested over a year developing be. cocktails and during that time we’ve been able to bring together all the best qualities a cocktail should have into one can, using industry insights that have influenced flavours, textures, price, design and ABV.”
The drinks come in five flavors including Strawberry Daiquiri, Pina Colada, Passion Fruit Martini, Margarita and Paloma of white the first three are nitro-infused. Featuring an 8.4% ABV, the canned cocktails are making their debut at select retailers in the UK where shoppers can pick them up for £3 each.
Marketing Director for Global Brands Matthew Bulcroft commented on the be. canned cocktails saying, "As the number one off-trade canned cocktail provider, we’re already expert at what we do, and we have the infrastructure in place to do it well and at scale. We’ve invested over a year developing be. cocktails and during that time we’ve been able to bring together all the best qualities a cocktail should have into one can, using industry insights that have influenced flavours, textures, price, design and ABV.”
Trend Themes
1. Nitro-infused Canned Cocktails - The be. canned cocktails offer nitro-infused flavors, bringing a new level of smoothness and richness to the canned cocktail industry.
2. Convenient Mixologist-made Cocktails - be. canned cocktails provide a convenient way for consumers to enjoy mixologist-quality drinks at home, disrupting the traditional bar experience.
3. Innovative Cocktail Packaging - The be. canned cocktails showcase innovative packaging design, revolutionizing the way cocktails are presented and consumed by customers.
Industry Implications
1. Alcoholic Beverages - The introduction of be. canned cocktails presents disruptive innovation opportunities in the alcoholic beverages industry, catering to convenience-seeking consumers.
2. Canned Food and Beverage - The be. canned cocktails tap into the growing demand for ready-to-drink products, disrupting the canned food and beverage industry with premium cocktail offerings.
3. Packaging and Labeling - The innovative packaging and labeling of be. canned cocktails create opportunities for disruptive innovation in the packaging industry, redefining the visual and tactile experience of canned beverages.
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