These Canned Cîroc Cocktails Come in Two Options
Michael Hemsworth — February 12, 2024 — Lifestyle
These new canned Cîroc cocktails have been announced by the Diageo-owned brand as the first ready-to-drink (RTD) options from the premium vodka company. The sparkling cocktails include the Cîroc Summer Citrus and Cîroc Tropical Passion options, which are both crafted with the overarching trend of affordable indulgence in the alcohol industry. The drinks come in eye-catching 250ml slim cans, boast a 5% ABV and are making their debut in the UK market via grocery, wholesale and convenience channels.
Brand Manager for Diageo GB Conor Brown commented on the new canned Cîroc cocktails saying, "Cîroc is well known for flavour innovation, having made our popular limited-edition flavour variants, like Summer Citrus, a permanent fixture of the portfolio due to demand. Particularly as we approach the summer, the new range is ideal for attracting shoppers who are on the go, attending festivals, planning get-togethers with friends such as BBQs and picnics, and looking to elevate those occasions with a more premium option.”
Brand Manager for Diageo GB Conor Brown commented on the new canned Cîroc cocktails saying, "Cîroc is well known for flavour innovation, having made our popular limited-edition flavour variants, like Summer Citrus, a permanent fixture of the portfolio due to demand. Particularly as we approach the summer, the new range is ideal for attracting shoppers who are on the go, attending festivals, planning get-togethers with friends such as BBQs and picnics, and looking to elevate those occasions with a more premium option.”
Trend Themes
1. Canned Premium Vodka Cocktails - The introduction of canned Cîroc cocktails showcases the trend of affordable indulgence in the alcohol industry.
2. Ready-to-drink (RTD) Options - The launch of these canned Cîroc cocktails highlights the growing trend of convenient, pre-mixed alcoholic beverages.
3. Flavor Innovation - The inclusion of unique flavors like Summer Citrus and Tropical Passion demonstrates the trend of continually creating new and exciting taste experiences in the alcohol market.
Industry Implications
1. Alcohol Industry - The introduction of canned premium vodka cocktails in the UK market taps into the trend of offering more convenient and affordable alcoholic beverages for consumers.
2. Beverage Packaging - The eye-catching slim can design of the Cîroc cocktails presents an opportunity for beverage packaging companies to cater to the growing demand for aesthetically pleasing and portable alcoholic beverages.
3. Event Planning and Catering - The availability of canned Cîroc cocktails provides a potential avenue for event planners and caterers to offer premium, ready-to-drink options at festivals, BBQs, picnics, and other gatherings.
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