French Toast Imagines a Bottle Design Concept for Schweppes 230 Years
Laura McQuarrie — July 22, 2014 — Lifestyle
References: facebook & packagingoftheworld
As part of an independent case study project, French Toast came up with a few unofficial bottle design concepts that could help Schweppes celebrate its 230th anniversary. Although the limited edition bottles designed for Schweppes 230 Years was not an ask from the brand, the packaging is fun, vibrant and chromatic, showing a real party spirit that would really kick off a celebration—the colorful lines on the Wild Berry bottle and can almost look like streamers.
Each of the three carbonated waters and ginger ales have slightly different personalities, which comes through on the packaging where there are slight variations to shapes and colors. Bottled and canned flavors like Wild Berry, Lemon and Agrum communicate the freshness of the fruit flavors, without actually using any images of citrus or berries, which is truly refreshing.
Each of the three carbonated waters and ginger ales have slightly different personalities, which comes through on the packaging where there are slight variations to shapes and colors. Bottled and canned flavors like Wild Berry, Lemon and Agrum communicate the freshness of the fruit flavors, without actually using any images of citrus or berries, which is truly refreshing.
Trend Themes
1. Celebratory Drink Packaging - Disruptive innovation opportunity: Explore unconventional packaging designs to enhance the celebratory experience of beverage brands.
2. Limited Edition Bottle Designs - Disruptive innovation opportunity: Create limited edition packaging concepts to commemorate important milestones, creating excitement among consumers.
3. Personalized Packaging for Different Flavors - Disruptive innovation opportunity: Develop packaging strategies that differentiate flavors through variations in shape and color, enhancing the brand's identity.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity: Embrace creativity and experimentation in beverage packaging, offering unique and engaging experiences to customers.
2. Food and Beverage - Disruptive innovation opportunity: Incorporate visually appealing and distinctive packaging designs in the food and beverage industry, enhancing product appeal on retail shelves.
3. Brand Marketing and Advertising - Disruptive innovation opportunity: Utilize innovative bottle designs as marketing tools to reinforce brand identity, attract attention, and generate buzz.
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