The Whiskey Packaging Design for Nikka is Accordion-Like
Laura McQuarrie — July 12, 2014 — Lifestyle
References: nikka & thedieline
The special edition whiskey packaging design for Nikka Whiskey is able to take on several forms, based on the way it is configured.
The whiskey box by 2S Global Design is made up of several displays with hinges, which is what gives the design such freedom to take multiple shapes. As well as being highly aesthetically pleasing, the box tells the story of the brand's history, as Nikka was founded way back in 1934 by Masataka Taketsuru, who is known as "the father of Japanese whiskey." With its many artful folds and forms, the special edition whiskey packaging is a lot like origami. In certain configurations, the box ca even serve as a tabletop tray for serving the whiskey drinks on.
The whiskey box by 2S Global Design is made up of several displays with hinges, which is what gives the design such freedom to take multiple shapes. As well as being highly aesthetically pleasing, the box tells the story of the brand's history, as Nikka was founded way back in 1934 by Masataka Taketsuru, who is known as "the father of Japanese whiskey." With its many artful folds and forms, the special edition whiskey packaging is a lot like origami. In certain configurations, the box ca even serve as a tabletop tray for serving the whiskey drinks on.
Trend Themes
1. Interactive Packaging Design - The special edition whiskey packaging design for Nikka Whiskey demonstrates the trend of interactive packaging that can take on multiple shapes and configurations.
2. Storytelling Packaging - The whiskey box by 2S Global Design tells the brand's history through its design, showcasing the emerging trend of packaging that tells a story and connects consumers emotionally.
3. Functional Packaging - In certain configurations, the special edition whiskey packaging can be used as a tabletop tray, highlighting the trend of packaging that serves a dual purpose and adds value to the consumer experience.
Industry Implications
1. Whiskey and Spirits - The interactive and storytelling packaging trend seen in Nikka Whiskey's design presents an opportunity for whiskey and spirits brands to create unique and engaging packaging experiences that differentiate their products.
2. Luxury Goods - The origami-like design and interactive features of Nikka Whiskey's special edition packaging offer an innovative approach for luxury brands to elevate the unboxing experience and create a memorable impression.
3. Branding and Marketing - The unique and functional whiskey packaging design reflects a growing trend in branding and marketing, where packaging becomes a key medium for storytelling and connecting with consumers on a deeper level.
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