The 'SOL' Beer Packaging Design Glows Like the Sun
Laura McQuarrie — May 31, 2013 — Marketing
References: vbat & thedieline
Inspired by the Mexican sun, the 'SOL' beer packaging design seems to emit a glow as powerful as the star this planet revolves around. The sun gives us an abundance of energy and in its absence, can mellow us out --- similarly, making this beer disappear by drinking it would have a similar effect.
The sun is an essential part of daily life, and this packaging design by 'VBAT' highlights the 'SOL' beer brand as one would celebrate the precious sun. The golden-colored beer is packaged in a wooden box that is open on both ends, bouncing the light of the sides of the box's interior. The effect creates a magnificently glowing packaging design that seems as if you can carry the center of the solar system in your hand.
The sun is an essential part of daily life, and this packaging design by 'VBAT' highlights the 'SOL' beer brand as one would celebrate the precious sun. The golden-colored beer is packaged in a wooden box that is open on both ends, bouncing the light of the sides of the box's interior. The effect creates a magnificently glowing packaging design that seems as if you can carry the center of the solar system in your hand.
Trend Themes
1. Sustainable Packaging - The radiant beer packaging design by 'VBAT' creates a magnificently glowing effect using wood, highlighting the trend towards sustainable and eco-friendly packaging materials.
2. Novelty Packaging - The innovative design of the 'SOL' beer packaging by 'VBAT' showcases the trend towards using unique and appealing packaging to attract customers and stand out in the market.
3. Brand Storytelling - The 'SOL' beer packaging design by 'VBAT' captures the essence and significance of the sun in Mexican culture, creating an opportunity to tell a brand story and connect with consumers on a deeper level.
Industry Implications
1. Alcoholic Beverages - The 'SOL' beer packaging design by 'VBAT' demonstrates an opportunity for the alcoholic beverage industry to showcase their products using innovative and sustainable packaging that enhances the brand and product value.
2. Packaging - The radiant beer packaging design by 'VBAT' highlights an opportunity for the packaging industry to create unique and eco-friendly packaging solutions that meet diverse customer demands.
3. Marketing and Advertising - The innovative and visually appealing 'SOL' beer packaging design by 'VBAT' demonstrates an opportunity for marketing and advertising professionals to create brand stories and emotional connections with customers using creative packaging solutions.
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