Heineken Spotlights One Shared Star Motif on its Cans
Amy Duong — July 25, 2024 — Art & Design
References: wewantmore.studio & community.designtaxi
Heineken introduces a new look which is described as One Shared Star imagined by Antwerp-based agency WeWantMore. The team adorns new cans and bottles with bright patterns and colors that honor the various countries where the brand is enjoyed. The motif represents a strong unity that brings together the various cultures under one 'shared star.'
The slogan reads, “More than 190 countries, one shared star." This brings forth the company's ethos of connecting people throughout the globe through universal beer libation. The brand aims to showcase bright packaging that represents its global community. It blends design motifs that also reflect the plethora of languages and cultures to highlight that even with differences, a drink can represent shared experiences.
Image Credit: WeWantMore
The slogan reads, “More than 190 countries, one shared star." This brings forth the company's ethos of connecting people throughout the globe through universal beer libation. The brand aims to showcase bright packaging that represents its global community. It blends design motifs that also reflect the plethora of languages and cultures to highlight that even with differences, a drink can represent shared experiences.
Image Credit: WeWantMore
Trend Themes
1. Global Packaging Trends - Heineken's new design celebrates cultural unity by featuring elements from over 190 countries, inspiring brands to adopt more internationally inclusive packaging.
2. Cultural Fusion Marketing - The One Shared Star motif underscores a rising trend in marketing that emphasizes global cultural fusion, encouraging brands to leverage diverse cultural symbols.
3. Bright and Bold Design - Heineken's vibrant and colorful can designs reflect a shift towards using bold aesthetics to capture consumer attention and convey brand messages.
Industry Implications
1. Food and Beverage - Heineken's initiative highlights a movement within the food and beverage sector to use packaging as a means of promoting cultural unity and global community.
2. Advertising and Marketing - The new campaign by Heineken exemplifies how the advertising and marketing industries are increasingly focusing on global unity and cultural diversity to resonate with consumers.
3. Graphic Design - The diverse and vibrant designs signify a trend where graphic design in consumer goods increasingly incorporates multicultural elements to reflect a global audience.
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