Collective Arts Launches a Range of Beers Featuring New Artists
Debra John — September 5, 2024 — Marketing
References: instagram & collectiveartsontario
Collective Arts has launched a new range of beers, now "available in 355ml cans packaged in 6-pack cartons, featuring popular options such as Life in the Clouds, Hazy State, Collective Pilsner, Collective Lager, and Local Press." This release coincides with the expansion of beer, wine, and ready-to-drink cocktail offerings in convenience stores this September.
The introduction of the 355ml can format is aimed at attracting convenience store owners and providing consumers with a portable craft beer option that enhances the on-the-go experience. This new size offers an alternative, complementing the existing 473ml cans, and broadens the choices available to consumers on their next shopping trip.
As part of its commitment to fostering creativity, Collective Arts will contribute to its '1% For Creativity Initiative,' which supports emerging artists worldwide. The 6-pack cartons "feature artwork from artists across Canada, Italy, England, France, the USA, and Australia," positioning Collective Arts as a unique platform where craft beer meets creative expression.
Image Credit: Collective Arts
The introduction of the 355ml can format is aimed at attracting convenience store owners and providing consumers with a portable craft beer option that enhances the on-the-go experience. This new size offers an alternative, complementing the existing 473ml cans, and broadens the choices available to consumers on their next shopping trip.
As part of its commitment to fostering creativity, Collective Arts will contribute to its '1% For Creativity Initiative,' which supports emerging artists worldwide. The 6-pack cartons "feature artwork from artists across Canada, Italy, England, France, the USA, and Australia," positioning Collective Arts as a unique platform where craft beer meets creative expression.
Image Credit: Collective Arts
Trend Themes
1. Art-infused Packaging - Packaging that integrates artwork from diverse global artists creates a unique and visually engaging product differentiation approach.
2. Portable Craft Beer Options - The introduction of smaller, more portable beer can formats enhances convenience and accessibility for mobile consumers.
3. Support for Emerging Artists - Initiatives like '1% For Creativity' showcase the brand's commitment to fostering artistic talent and community engagement.
Industry Implications
1. Craft Beer Industry - Enhancing product portability and visual aesthetics can strengthen consumer loyalty and expand market reach.
2. Convenience Store Retail - Offering a diverse range of on-the-go craft beer options in smaller formats can drive higher sales and attract new customer segments.
3. Art and Design Partnerships - Collaborations between consumer products and emerging artists can create innovative marketing opportunities and brand distinction.
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