Lifestyle Trends

Trend - Matcha has taken social media by storm, with consumers looking to experience each cafe and brand's unique take on the trendy flavor. This has led brands to release themed menus entirely dedicated to matcha products, offering their take in hopes of attracting a dedicated consumer base.

Insight - Social media has played a key role in matcha’s rise, with a growing number of users now documenting and rating local cafes based on how well they use the ingredient. In response, QSR brands are beginning to see that matcha has become a gateway for trial—consumers are more likely to engage with brands that feature it on their menus. By tapping into this demand, brands can position themselves as dependable destinations for quality, on-trend beverages and maintain a steady audience.