Lifestyle Trends

Whether it be health and wellness, emerging cuisine or consumer entertainment, aspects of consumer lifestyle are constantly shifting to accommodate personal needs and new priorities. From developments surrounding millennial lifestyle, health innovations and nutritional living, Trend Hunter’s lifestyle category will showcase what’s happening in the world of modern consumers.

TOP 20 WEEKMONTH2 MONTHS

#1: Top 100 Food Trends in April

From Better-for-You Fruit Snacks to Celebratory Solar Eclipse Chips FULL ARTICLE

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Iced Cafe Brand Coffees

These New Starbucks at Home Iced Coffee Products are Convenient

Iced coffee continues to maintain its popularity amongst Gen Z consumers and Millennials alike, so these new Starbucks At Home Iced Coffee products are hitting store shelves to offer an even easier... MORE

Collaboration Candy Frozen Treats

Jeremiah's Italian Ice Nerds Gelatis are Limited-Edition

The Jeremiah’s Italian Ice Nerds Gelatis have been created by the Italian ice frozen dessert brand as a series of collaborations treats that put the signature namesake candy in the spotlight.... MORE

Limited-Edition Retailer Drinks

Circle K and PepsiCo Partnered to Offer an Exclusive Drink

Circle K and PepsiCo have announced a partnership for the summer months to provide consumers with a new refreshment to try out on their next visit. The limited-edition Gatorade Lightning Blast will... MORE

Mysterious Ice Cream Packs

Graeter's Mystery Tasting Pack Offers an Interactive Challenge

The Graeter’s Mystery Tasting Pack has been announced by the brand as a limited-edition offering perfect for consumers of all ages to try out this summertime. The ice cream pack comes with six... MORE

Top 100 Food Trends in May

From Campfire Dessert Muffins to Citrusy Gut Health Sodas

The May 2024 food list is bursting with flavor and surprising textures. One stand-out item is the Krispy Kreme Cheese-Filled Dough-Snacks—a cheese-filled donut coated with a different kind of... MORE

Top 100 Lifestyle Trends in May

From Hand-Worn Athlete Smart Displays to Twice Dippable Chips

The May 2024 lifestyle presents a blend of tech innovation and unexpected ventures. In a bid to capture consumer attention, Kraft Heinz’s mio debuted its first rebrand in almost a decade, and... MORE

Green Chili Hot Dogs

Dog Haus is Serving Up a New Colorado Green Chili Sausage

Dog Haus is drawing inspiration from Colorado Green Chili with a tasty new lineup that includes the Colorado Green Chili Sausage, among other dishes. Available now through May 31, Dog Haus’... MORE

Egg-Free Breakfast Sandwich

Next Level Burger is Introducing a New Just Breakfast Sandwich

Next Level Burger and Veggie Grill by Next Level are continuing their Birds & Bees pollinator protection campaign with the debut of two new egg-free sandwiches. Available throughout the month... MORE

Jalapeño Buttermilk Chicken Nuggets

Taco Bell is Testing New Crispy Chicken Nuggets in Houston, TX

Taco Bell is aiming to expand its chicken offerings by testing out new Crispy Chicken Nuggets at select restaurants in the Houston, Texas area. The new Crispy Chicken Nuggets consist of bite-sized,... MORE

Comedy-Inspired Ice Creams

Baskin-Robbins Just Added a New If Movie Menu for Spring

To celebrate the upcoming release of ‘IF,’ a Baskin-Robbins live-action/animated fantasy comedy directed by John Krasinski, Baskin-Robbins has just debuted a new IF Movie Menu. Drawing... MORE

AI Dietician

AI startups are launching food-tracking tools with data-driven feedback

Trend - New artificial intelligence (AI)-powered apps that track food intake and offer constructive feedback are launching. These tools simplify calorie tracking by using AI to determine the amount of calories in each meal. The simplicity of these tools is intended to reduce friction in fitness journies.

Insight - Fitness-conscious consumers often adhere to either strict or partially restricted diets. These consumers are aware of their activity levels and strive to balance their diets around their lifestyles. However, the complexity of modern dishes introduces friction in tracking nutrient intake. Brands are recognizing the challenges surrounding accurate diet tracking, and are responding with AI-powered tools that use complex datasets to reduce user effort required to monitor their consumption habits.

Workshop Question - How could your brand utilize artificial intelligence to simplify the usage process of its products or services?

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