Top 100 Branding Ideas in May

From Rustic Condiment Packaging to Earthy Organic Juice Bars:

The top May 2015 branding ideas reveal the pervasiveness of DIY/Maker culture. Today's consumer is enticed by the idea of artisanal and crafted goods, prompting many brands to adopt a handmade aesthetic when it comes to branding, packaging and even the design of retail stores.

The shift in artisanal branding speaks to the pattern of Redirection, which is outlined in Trend Hunter CEO Jeremy Gutsche's NYT bestselling book Better and Faster: The Proven Path to Unstoppable Ideas. The major takeaway of the pattern is, rather than trying to fight an unstoppable force, "rechannel momentum to your advantage."

Brands included in the top May 2015 branding ideas list are working with, rather than against, the force of the maker culture movement and its surrounding rituals to create a branding strategy that better appeals to consumers.
100
99
98
97
96
95
94
93
92
91
90
89
88
87
86
85
84
83
82
81
80
79
78
77
76
75
74
73
72
71
70
69
68
67
66
65
64
63
62
61
60
59
58
57
56
55
54
53
52
51
50
49
48
47
46
45
44
43
42
41
40
39
38
37
36
35
34
33
32
31
30
29
28
27
26
25
24
23
22
21
20
19
18
17
16
15
14
13
12
11
10
9
8
7
6
5
4
3
2
1

Related Ideas

Similar Ideas
VIEW FULL ARTICLE & IMAGES