This Ölend Backpack Lookbook Boasts a Modern Art Inspiration
Jana Pijak — April 21, 2015 — Marketing
References: olend.net & behance.net
Barcelona backpack brand Ölend is known for their handcrafted product range that is showcased in their latest accessory catalog. The understated lookbook is non-traditional, resembling an art or design publication rather than a classic catalog that would include pricing and product info.
Taking an artistic approach, the label enlists the help of Spain's Querida design studio and releases a catalog that boasts a modern art inspiration. Oversaturated and washed out images grace the lookbook that is printed on fine quality paper and accented with stark white and pastel pages.
Along with its artistic imagery, this accessory catalog also features Ölend's brand values and manifesto. The brochure will inspire other independent labels to adopt a similar approach to their branding strategy and will appeal to art lovers with an appreciation for fashion.
Taking an artistic approach, the label enlists the help of Spain's Querida design studio and releases a catalog that boasts a modern art inspiration. Oversaturated and washed out images grace the lookbook that is printed on fine quality paper and accented with stark white and pastel pages.
Along with its artistic imagery, this accessory catalog also features Ölend's brand values and manifesto. The brochure will inspire other independent labels to adopt a similar approach to their branding strategy and will appeal to art lovers with an appreciation for fashion.
Trend Themes
1. Art-inspired Lookbooks - The trend of using artistic imagery and design inspiration in lookbooks provides an opportunity for brands to create visually captivating catalogs that appeal to art lovers and fashion enthusiasts.
2. Non-traditional Catalogs - The rise of non-traditional catalogs, resembling art or design publications rather than conventional product catalogs, opens up opportunities for brands to differentiate themselves and showcase their products in a unique and engaging way.
3. Branding with Manifestos - The inclusion of brand values and manifestos in catalogs allows brands to convey their identity and connect with consumers on a deeper level, providing an opportunity for brands to create a strong and authentic brand image.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of art-inspired lookbooks and non-traditional catalogs to create visually captivating marketing materials that resonate with fashion enthusiasts and differentiate their brand.
2. Printing/publishing - The printing and publishing industry can cater to the demand for non-traditional catalogs by offering unique paper stocks, printing techniques, and design services that help brands bring their artistic vision to life.
3. Art and Design - The art and design industry can collaborate with fashion brands to create visually stunning lookbooks that merge art and fashion, providing an opportunity for artists and designers to showcase their talents and reach a wider audience.
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