The 80s and 90s Inspired RADD Foods' Refreshed Brand Identity
Laura McQuarrie — October 16, 2024 — Marketing
RADD Foods was named the winner of Bullish's inaugural $24K for 2024, connecting the ambitious early-stage consumer company to design services from the brand consultancy and early-stage consumer investment firm. Now, the dairy-free cheese brand sports a retro aesthetic to reenergize its boldly flavored products like Frank's RedHot and Tangy Ranch.
"To revitalize the sleepy dairy-free category, we drew inspiration from the energetic visual era of the late 80s and early 90s," explained Bullish Creative Director Jake Tieman, "Just as RADD's dairy-free cheese offers bold, unexpected flavor, our visual system aims to evoke that same sense of surprise and excitement."
RADD Foods' refreshed identity better connects with adventurous eaters in search of novel flavors, all while offering the comfort and familiarity of decades gone by.
"To revitalize the sleepy dairy-free category, we drew inspiration from the energetic visual era of the late 80s and early 90s," explained Bullish Creative Director Jake Tieman, "Just as RADD's dairy-free cheese offers bold, unexpected flavor, our visual system aims to evoke that same sense of surprise and excitement."
RADD Foods' refreshed identity better connects with adventurous eaters in search of novel flavors, all while offering the comfort and familiarity of decades gone by.
Trend Themes
1. Retro Aesthetics - The incorporation of mid-to-late 20th-century design elements revitalizes product appeal by evoking nostalgia.
2. Bold Flavors - Offering unconventional and intense flavor profiles can capture the interest of adventurous consumers seeking unique taste experiences.
3. Modern Dairy-free Products - Innovative dairy-free alternatives that mimic traditional comfort foods provide a familiar yet inclusive option for dietary-restricted consumers.
Industry Implications
1. Food and Beverage - The sector sees a surge in demand for plant-based and allergen-free alternatives making room for dynamic product innovations.
2. Branding and Marketing - Revamping brand identities with nostalgic elements can differentiate products in a crowded marketplace.
3. Health and Wellness - As consumers prioritize dietary restrictions and allergen-friendly options, opportunities arise for health-centric product introductions.
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