This Pretty Milk Tea Packaging Design is Feminine and Organic
Rebecca Byers — April 22, 2015 — Lifestyle
References: behance.net & packagingoftheworld
This beautiful milk tea packaging is a design concept by Brooklyn-based student Adam Heisig. The minimalist bottle design is highlighted by the pretty pastel shades of the milk teas and the labels that match the hue just right.
The GoldLeaf Milk Tea Co packaging design concept boasts sustainable elements thanks to the use of glass and recycled cardboard. As communicated through the logo and the overall feel of the bottle, this milk tea packaging design aims to unify the brand's seemingly opposite assets of ancient tradition and a contemporary freshness that consumers can relate to.
Perfectly designed for the Instagram generation, the branding and packaging concept for GoldLeaf Milk Tea Co expertly champions the brand's dedication to cultivating fresh, organic tea blends.
The GoldLeaf Milk Tea Co packaging design concept boasts sustainable elements thanks to the use of glass and recycled cardboard. As communicated through the logo and the overall feel of the bottle, this milk tea packaging design aims to unify the brand's seemingly opposite assets of ancient tradition and a contemporary freshness that consumers can relate to.
Perfectly designed for the Instagram generation, the branding and packaging concept for GoldLeaf Milk Tea Co expertly champions the brand's dedication to cultivating fresh, organic tea blends.
Trend Themes
1. Minimalist Packaging Design - A trend towards minimalist packaging designs offers an opportunity for brands to create clean, eye-catching designs that stand out on shelves.
2. Sustainable Packaging - The use of sustainable materials and eco-friendly packaging options presents an opportunity for brands to appeal to environmentally conscious consumers.
3. Instagram-worthy Branding - The rise of social media platforms like Instagram has created a demand for visually appealing and shareable packaging designs, presenting an opportunity for brands to create Instagram-worthy branding experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore minimalist packaging designs and sustainable packaging solutions to enhance brand presence and appeal to socially conscious consumers.
2. Design and Advertising - Design and advertising agencies can help brands capitalize on the trend of minimalist packaging design and create visually stunning branding experiences that resonate with consumers.
3. Social Media and Influencer Marketing - Social media and influencer marketing platforms can leverage the demand for Instagram-worthy branding by partnering with brands to promote visually appealing packaging designs to their engaged audience.
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